Avery Dennison VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Avery Dennison to do better resource allocation and build a defensible value and supply chain.

Order a Avery Dennison VRIO / VRIN Analysis now

What is a Valuable Resource for Avery Dennison? Defining Valuable in VRIO

A resource or capability is considered valuable for Avery Dennison , if it allows the Avery Dennison to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Avery Dennison to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Avery Dennison.

What are Rare Resources for Avery Dennison? Defining Rare in VRIO

In an industry that Avery Dennison operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Avery Dennison require rare resources to compete in the industry. If Avery Dennison don’t have rare resources that are required to succeed in the industry then Avery Dennison won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Avery Dennison competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Avery Dennison? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Avery Dennison for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Avery Dennison can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Avery Dennison

What is a Organization for Avery Dennison? Defining Organization in VRIO

Even if the Avery Dennison has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Avery Dennison is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, Avery Dennison strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of Avery Dennison	To a large extent yes	Providing Strong Competitive Advantage
Track Record of Leadership Team at Avery Dennison	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage
Opportunities in the Adjacent Industries that Avery Dennison can exploit & New Resources Required to Enter those Industries	Can be valuable as they will create new revenue streams	No	Can be imitated by competitors	All the capabilities of the organization are not fully utilized yet	Has potential
Vision of the Leadership for Next Set of Challenges	Yes	No	Can't be imitated by competitors of Avery Dennison	Not based on information provided in the case	Can Lead to Strong Competitive Advantage
Track Record of Project Execution	Yes, especially in an industry where there are frequent cost overun	Yes, especially in the segment that Avery Dennison operates in	No, none of the competitors so far has able to imitate this expertise	Yes, Avery Dennison is successful at it	Providing Strong Competitive Advantage
Position among Retailers and Wholesalers – Avery Dennison retail strategy	Yes, Avery Dennison has strong relationship with retailers and wholesalers	Yes, Avery Dennison has dedicated channel partners	Difficult to imitate though not impossible	Yes, over the years company has used it successfully	Sustainable Competitive Advantage
Financial Resources of Avery Dennison	Yes	No	Financial instruments and market liquidity are available to all the nearest competitors	Avery Dennison has reasonably sound financial position	Avery Dennison has relatively sustainable Competitive Advantage
Successful Implementation of Digital Strategy at Avery Dennison	Yes, without a comprehensive digital strategy it is extremely difficult to compete	No, as most of the firms are investing into digitalizing operations	Can be imitated by competitors	One of the leading player in the industry	Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Opportunities for Brand Extensions for Avery Dennison products	Yes, new niches are emerging in the market	No, as most of the competitors are also targeting those niches	Yes can be imitated by the competitors	Brand extensions will require higher marketing budget	Temporary Competitive Advantage
Talent to Manage Regulatory and Legal Obligations	Yes	No	Can be imitated by competitors	Yes	Not critical factor
Brand awareness of Avery Dennison products and services	Yes, the brand awareness of Avery Dennison products are high	Yes, Avery Dennison has one of the leading brand in the industry	No	Avery Dennison has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Product Portfolio and Synergy among Various Product Lines of Avery Dennison	Yes, it is valuable in the industry given the various segmentations & consumer preferences.	Most of the competitors are trying to enter the lucrative segments	Can be imitated by the competitors	The firm has used it to good effect, details can be found in case exhibit	Provide short term competitive advantage but requires constant innovation to sustain
Customer Community of Avery Dennison	Yes, as customers are co-creating products	Yes, the Avery Dennison has able to build a special relationship with its customers	It is very difficult for Avery Dennison competitors to imitate the culture and community dedication	Going by the data, there is still a lot of upside in building on Avery Dennison customers community ecosystem	Providing Strong Competitive Advantage
Brand Positioning of Avery Dennison in Comparison to the Competitors	Yes	No	Can be imitated by competitors but it will require big marketing budget	Yes, the firm has positioned its brands based on consumer behavior	Temporary Competitive Advantage

Avery Dennison SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115