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Kindred Healthcare VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Kindred Healthcare to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Kindred Healthcare? Defining Valuable in VRIO
A resource or capability is considered valuable for Kindred Healthcare , if it allows the
Kindred Healthcare to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Kindred Healthcare to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Kindred Healthcare.
What are Rare Resources for Kindred Healthcare? Defining Rare in VRIO
In an industry that Kindred Healthcare operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Kindred Healthcare require rare resources to compete in the industry. If Kindred Healthcare don’t have rare resources that are required to succeed in the industry then Kindred Healthcare won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Kindred Healthcare competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Kindred Healthcare? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Kindred Healthcare for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Kindred Healthcare can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Kindred Healthcare
What is a Organization for Kindred Healthcare? Defining Organization in VRIO
Even if the Kindred Healthcare has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Kindred Healthcare is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Position among Retailers and Wholesalers – Kindred Healthcare retail strategy | Yes, Kindred Healthcare has strong relationship with retailers and wholesalers | Yes, Kindred Healthcare has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Brand awareness of Kindred Healthcare products and services | Yes, the brand awareness of Kindred Healthcare products are high | Yes, Kindred Healthcare has one of the leading brand in the industry | No | Kindred Healthcare has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Pricing Strategies of Kindred Healthcare | Yes, Kindred Healthcare has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Kindred Healthcare with a Temporary Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps Kindred Healthcare in delivering lower costs | No | Can be imitated by competitors of Kindred Healthcare but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Global and Local Presence of Kindred Healthcare | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of Kindred Healthcare but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Kindred Healthcare strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Kindred Healthcare | To a large extent yes | Providing Strong Competitive Advantage |
Alignment of Activities with Kindred Healthcare Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Kindred Healthcare | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Opportunities for Brand Extensions for Kindred Healthcare products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Track Record of Leadership Team at Kindred Healthcare | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Opportunities in the E-Commerce Space for Kindred Healthcare - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Kindred Healthcare can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Access to Cheap Capital for Kindred Healthcare | Yes, as a leading player in the industry and current macro economic conditions, Kindred Healthcare has access to cheap capital | No | Can be imitated by the competitors of Kindred Healthcare | Not been totally exploited | Not significant in creating competitive advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Customer Community of Kindred Healthcare | Yes, as customers are co-creating products | Yes, the Kindred Healthcare has able to build a special relationship with its customers | It is very difficult for Kindred Healthcare competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Kindred Healthcare customers community ecosystem | Providing Strong Competitive Advantage |
Kindred Healthcare SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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