Tide/Ariel VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Tide/Ariel to do better resource allocation and build a defensible value and supply chain.

Order a Tide/Ariel VRIO / VRIN Analysis now

What is a Valuable Resource for Tide/Ariel? Defining Valuable in VRIO

A resource or capability is considered valuable for Tide/Ariel , if it allows the Tide/Ariel to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Tide/Ariel to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Tide/Ariel.

What are Rare Resources for Tide/Ariel? Defining Rare in VRIO

In an industry that Tide/Ariel operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Tide/Ariel require rare resources to compete in the industry. If Tide/Ariel don’t have rare resources that are required to succeed in the industry then Tide/Ariel won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Tide/Ariel competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Tide/Ariel? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Tide/Ariel for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Tide/Ariel can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Tide/Ariel

What is a Organization for Tide/Ariel? Defining Organization in VRIO

Even if the Tide/Ariel has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Tide/Ariel is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Access to Critical Raw Material for Successful Execution	Yes	Yes, as other competitors have to come to terms with Tide/Ariel dominant market position	Can be imitated by competitors	Yes	Providing Sustainable Competitive Advantage
Supply Chain Network Flexibility of Tide/Ariel	Yes	Yes	Near competitors also have flexible supply chain and share some of the suppliers	Fully utilized by Tide/Ariel organizational structure and capabilities	Keeps the business running
Track Record of Project Execution	Yes, especially in an industry where there are frequent cost overun	Yes, especially in the segment that Tide/Ariel operates in	No, none of the competitors so far has able to imitate this expertise	Yes, Tide/Ariel is successful at it	Providing Strong Competitive Advantage
Tide/Ariel Customer Network and Loyalty	Yes, 23% of the customers contribute to more than 84% of the sales revenue	Yes, firm has invested to build a strong customer loyalty	Has been tried by competitors but none of them are as successful as Tide/Ariel	Tide/Ariel is leveraging the customer loyalty to good effect	Provide Tide/Ariel medium term competitive advantage
Financial Resources of Tide/Ariel	Yes	No	Financial instruments and market liquidity are available to all the nearest competitors	Tide/Ariel has reasonably sound financial position	Tide/Ariel has relatively sustainable Competitive Advantage
Opportunities in the Adjacent Industries that Tide/Ariel can exploit & New Resources Required to Enter those Industries	Can be valuable as they will create new revenue streams	No	Can be imitated by competitors	All the capabilities of the organization are not fully utilized yet	Has potential
Intellectual Property Rights, Copyrights, and Trademarks	Yes, they are extremely valuable for Tide/Ariel to thwart competition	Yes, IPR and other rights are rare and competition of Tide/Ariel will find it extremely difficult to copy	Risk of imitation is low but given the margins in the industry disruption chances are high	So far the firm has not utilized the full extent of its IPR & other properties	Providing Strong Competitive Advantage
Alignment of Activities with Tide/Ariel Corporate Strategy	Yes	No	Each of the firm has its own strategy	Yes, company has organizational skills to extract the maximum out of it.	Still lots of potential to build on it
Sales Force and Channel Management of Tide/Ariel	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide Tide/Ariel sustainable competitive advantage. Potential is certainly there.
Brand Positioning of Tide/Ariel in Comparison to the Competitors	Yes	No	Can be imitated by competitors but it will require big marketing budget	Yes, the firm has positioned its brands based on consumer behavior	Temporary Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, Tide/Ariel strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of Tide/Ariel	To a large extent yes	Providing Strong Competitive Advantage
Access to Cheap Capital for Tide/Ariel	Yes, as a leading player in the industry and current macro economic conditions, Tide/Ariel has access to cheap capital	No	Can be imitated by the competitors of Tide/Ariel	Not been totally exploited	Not significant in creating competitive advantage
Product Portfolio and Synergy among Various Product Lines of Tide/Ariel	Yes, it is valuable in the industry given the various segmentations & consumer preferences.	Most of the competitors are trying to enter the lucrative segments	Can be imitated by the competitors	The firm has used it to good effect, details can be found in case exhibit	Provide short term competitive advantage but requires constant innovation to sustain
Track Record of Leadership Team at Tide/Ariel	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage

Tide/Ariel SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115