LIC VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as LIC to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for LIC? Defining Valuable in VRIO


A resource or capability is considered valuable for LIC , if it allows the LIC to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow LIC to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for LIC.

What are Rare Resources for LIC? Defining Rare in VRIO


In an industry that LIC operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. LIC require rare resources to compete in the industry. If LIC don’t have rare resources that are required to succeed in the industry then LIC won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide LIC competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for LIC? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to LIC for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. LIC can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of LIC

What is a Organization for LIC? Defining Organization in VRIO


Even if the LIC has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If LIC is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Sales Force and Channel Management of LIC Yes No Can be imitated by competitors Still there is lot of potential to utilize the excellent sales force Can provide LIC sustainable competitive advantage. Potential is certainly there.
Successful Implementation of Digital Strategy at LIC Yes, without a comprehensive digital strategy it is extremely difficult to compete No, as most of the firms are investing into digitalizing operations Can be imitated by competitors One of the leading player in the industry Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Financial Resources of LIC Yes No Financial instruments and market liquidity are available to all the nearest competitors LIC has reasonably sound financial position LIC has relatively sustainable Competitive Advantage
Track Record of Leadership Team at LIC Yes Yes Can't be imitated by competitors Yes Providing Strong Competitive Advantage
Distribution and Logistics Costs Competitiveness Yes, as it helps LIC in delivering lower costs No Can be imitated by competitors of LIC but it is difficult Yes Medium to Long Term Competitive Advantage
Supply Chain Network Flexibility of LIC Yes Yes Near competitors also have flexible supply chain and share some of the suppliers Fully utilized by LIC organizational structure and capabilities Keeps the business running
Intellectual Property Rights, Copyrights, and Trademarks Yes, they are extremely valuable for LIC to thwart competition Yes, IPR and other rights are rare and competition of LIC will find it extremely difficult to copy Risk of imitation is low but given the margins in the industry disruption chances are high So far the firm has not utilized the full extent of its IPR & other properties Providing Strong Competitive Advantage
Alignment of Activities with LIC Corporate Strategy Yes No Each of the firm has its own strategy Yes, company has organizational skills to extract the maximum out of it. Still lots of potential to build on it
Opportunities for Brand Extensions for LIC products Yes, new niches are emerging in the market No, as most of the competitors are also targeting those niches Yes can be imitated by the competitors Brand extensions will require higher marketing budget Temporary Competitive Advantage
LIC Customer Network and Loyalty Yes, 23% of the customers contribute to more than 84% of the sales revenue Yes, firm has invested to build a strong customer loyalty Has been tried by competitors but none of them are as successful as LIC LIC is leveraging the customer loyalty to good effect Provide LIC medium term competitive advantage
Brand Positioning of LIC in Comparison to the Competitors Yes No Can be imitated by competitors but it will require big marketing budget Yes, the firm has positioned its brands based on consumer behavior Temporary Competitive Advantage
Position among Retailers and Wholesalers – LIC retail strategy Yes, LIC has strong relationship with retailers and wholesalers Yes, LIC has dedicated channel partners Difficult to imitate though not impossible Yes, over the years company has used it successfully Sustainable Competitive Advantage
Opportunities in the Adjacent Industries that LIC can exploit & New Resources Required to Enter those Industries Can be valuable as they will create new revenue streams No Can be imitated by competitors All the capabilities of the organization are not fully utilized yet Has potential
Track Record of Project Execution Yes, especially in an industry where there are frequent cost overun Yes, especially in the segment that LIC operates in No, none of the competitors so far has able to imitate this expertise Yes, LIC is successful at it Providing Strong Competitive Advantage


LIC SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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