Order custom Harvard Business Case Study Analysis & Solution. Starting just $19
Fern Fort University
Marubeni VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Marubeni to do better resource allocation and build a defensible value and supply chain.
Order a Marubeni VRIO / VRIN Analysis now
What is a Valuable Resource for Marubeni? Defining Valuable in VRIO
A resource or capability is considered valuable for Marubeni , if it allows the
Marubeni to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Marubeni to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Marubeni.
What are Rare Resources for Marubeni? Defining Rare in VRIO
In an industry that Marubeni operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Marubeni require rare resources to compete in the industry. If Marubeni don’t have rare resources that are required to succeed in the industry then Marubeni won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Marubeni competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Marubeni? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Marubeni for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Marubeni can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Marubeni
What is a Organization for Marubeni? Defining Organization in VRIO
Even if the Marubeni has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Marubeni is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that Marubeni operates in | No, none of the competitors so far has able to imitate this expertise | Yes, Marubeni is successful at it | Providing Strong Competitive Advantage |
Successful Implementation of Digital Strategy at Marubeni | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Financial Resources of Marubeni | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Marubeni has reasonably sound financial position | Marubeni has relatively sustainable Competitive Advantage |
Supply Chain Network Flexibility of Marubeni | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Marubeni organizational structure and capabilities | Keeps the business running |
Alignment of Activities with Marubeni Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Marketing Expertise within Marubeni | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Marubeni are often matched by competitors | Yes, Marubeni is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Access to Cheap Capital for Marubeni | Yes, as a leading player in the industry and current macro economic conditions, Marubeni has access to cheap capital | No | Can be imitated by the competitors of Marubeni | Not been totally exploited | Not significant in creating competitive advantage |
Pricing Strategies of Marubeni | Yes, Marubeni has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Marubeni with a Temporary Competitive Advantage |
Opportunities in the E-Commerce Space for Marubeni - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Marubeni can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Marubeni dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Track Record of Leadership Team at Marubeni | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Marubeni | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Position among Retailers and Wholesalers – Marubeni retail strategy | Yes, Marubeni has strong relationship with retailers and wholesalers | Yes, Marubeni has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Marubeni SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
MBA Admission help, MBA Assignment Help, MBA Case Study Help, Online Analytics Live Classes
Order Now
Previous VRIO / VRIN Analysis
- adidas VRIO / VRIN Analysis
- China CITIC Bank VRIO / VRIN Analysis
- Dai-Ichi Life VRIO / VRIN Analysis
- Commonwealth Bank VRIO / VRIN Analysis
- Gillette VRIO / VRIN Analysis
Next 5 VRIO / VRIN Analysis
- Pall Mall VRIO / VRIN Analysis
- BBC VRIO / VRIN Analysis
- Prudential(UK) VRIO / VRIN Analysis
- Humana Inc VRIO / VRIN Analysis
- Canon VRIO / VRIN Analysis