DeVry Education Group VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as DeVry Education Group to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for DeVry Education Group? Defining Valuable in VRIO

A resource or capability is considered valuable for DeVry Education Group , if it allows the DeVry Education Group to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow DeVry Education Group to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for DeVry Education Group.

What are Rare Resources for DeVry Education Group? Defining Rare in VRIO

In an industry that DeVry Education Group operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. DeVry Education Group require rare resources to compete in the industry. If DeVry Education Group don’t have rare resources that are required to succeed in the industry then DeVry Education Group won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide DeVry Education Group competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for DeVry Education Group? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to DeVry Education Group for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. DeVry Education Group can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of DeVry Education Group

What is a Organization for DeVry Education Group? Defining Organization in VRIO

Even if the DeVry Education Group has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If DeVry Education Group is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Supply Chain Network Flexibility of DeVry Education Group	Yes	Yes	Near competitors also have flexible supply chain and share some of the suppliers	Fully utilized by DeVry Education Group organizational structure and capabilities	Keeps the business running
Opportunities for Brand Extensions for DeVry Education Group products	Yes, new niches are emerging in the market	No, as most of the competitors are also targeting those niches	Yes can be imitated by the competitors	Brand extensions will require higher marketing budget	Temporary Competitive Advantage
Track Record of Leadership Team at DeVry Education Group	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage
DeVry Education Group Customer Network and Loyalty	Yes, 23% of the customers contribute to more than 84% of the sales revenue	Yes, firm has invested to build a strong customer loyalty	Has been tried by competitors but none of them are as successful as DeVry Education Group	DeVry Education Group is leveraging the customer loyalty to good effect	Provide DeVry Education Group medium term competitive advantage
Brand Positioning of DeVry Education Group in Comparison to the Competitors	Yes	No	Can be imitated by competitors but it will require big marketing budget	Yes, the firm has positioned its brands based on consumer behavior	Temporary Competitive Advantage
Successful Implementation of Digital Strategy at DeVry Education Group	Yes, without a comprehensive digital strategy it is extremely difficult to compete	No, as most of the firms are investing into digitalizing operations	Can be imitated by competitors	One of the leading player in the industry	Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Pricing Strategies of DeVry Education Group	Yes, DeVry Education Group has sound pricing strategies	No	Pricing strategies are regularly imitated in the industry	Yes, firm has a pricing analytics engine	It can only provide DeVry Education Group with a Temporary Competitive Advantage
Vision of the Leadership for Next Set of Challenges	Yes	No	Can't be imitated by competitors of DeVry Education Group	Not based on information provided in the case	Can Lead to Strong Competitive Advantage
Access to Cheap Capital for DeVry Education Group	Yes, as a leading player in the industry and current macro economic conditions, DeVry Education Group has access to cheap capital	No	Can be imitated by the competitors of DeVry Education Group	Not been totally exploited	Not significant in creating competitive advantage
Talent to Manage Regulatory and Legal Obligations	Yes	No	Can be imitated by competitors	Yes	Not critical factor
Access to Critical Raw Material for Successful Execution	Yes	Yes, as other competitors have to come to terms with DeVry Education Group dominant market position	Can be imitated by competitors	Yes	Providing Sustainable Competitive Advantage
Marketing Expertise within DeVry Education Group	Yes, firms are competing based on differentiation in the industry	No, as most of the competitors also have good marketing departments and expertise	Pricing strategies of DeVry Education Group are often matched by competitors	Yes, DeVry Education Group is leveraging both its inhouse marketing department and external expertise	Temporary Competitive Advantage
Brand awareness of DeVry Education Group products and services	Yes, the brand awareness of DeVry Education Group products are high	Yes, DeVry Education Group has one of the leading brand in the industry	No	DeVry Education Group has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Customer Community of DeVry Education Group	Yes, as customers are co-creating products	Yes, the DeVry Education Group has able to build a special relationship with its customers	It is very difficult for DeVry Education Group competitors to imitate the culture and community dedication	Going by the data, there is still a lot of upside in building on DeVry Education Group customers community ecosystem	Providing Strong Competitive Advantage

DeVry Education Group SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115