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Genesee & Wyoming VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Genesee & Wyoming to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Genesee & Wyoming? Defining Valuable in VRIO
A resource or capability is considered valuable for Genesee & Wyoming , if it allows the
Genesee & Wyoming to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Genesee & Wyoming to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Genesee & Wyoming.
What are Rare Resources for Genesee & Wyoming? Defining Rare in VRIO
In an industry that Genesee & Wyoming operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Genesee & Wyoming require rare resources to compete in the industry. If Genesee & Wyoming don’t have rare resources that are required to succeed in the industry then Genesee & Wyoming won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Genesee & Wyoming competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Genesee & Wyoming? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Genesee & Wyoming for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Genesee & Wyoming can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Genesee & Wyoming
What is a Organization for Genesee & Wyoming? Defining Organization in VRIO
Even if the Genesee & Wyoming has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Genesee & Wyoming is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Financial Resources of Genesee & Wyoming | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Genesee & Wyoming has reasonably sound financial position | Genesee & Wyoming has relatively sustainable Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of Genesee & Wyoming | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Ability to Attract Talent in Various Local & Global Markets | Yes, Genesee & Wyoming strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Genesee & Wyoming | To a large extent yes | Providing Strong Competitive Advantage |
Access to Cheap Capital for Genesee & Wyoming | Yes, as a leading player in the industry and current macro economic conditions, Genesee & Wyoming has access to cheap capital | No | Can be imitated by the competitors of Genesee & Wyoming | Not been totally exploited | Not significant in creating competitive advantage |
Successful Implementation of Digital Strategy at Genesee & Wyoming | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Supply Chain Network Flexibility of Genesee & Wyoming | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Genesee & Wyoming organizational structure and capabilities | Keeps the business running |
Opportunities in the Adjacent Industries that Genesee & Wyoming can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Distribution and Logistics Costs Competitiveness | Yes, as it helps Genesee & Wyoming in delivering lower costs | No | Can be imitated by competitors of Genesee & Wyoming but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Opportunities for Brand Extensions for Genesee & Wyoming products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Marketing Expertise within Genesee & Wyoming | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Genesee & Wyoming are often matched by competitors | Yes, Genesee & Wyoming is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Genesee & Wyoming | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Customer Community of Genesee & Wyoming | Yes, as customers are co-creating products | Yes, the Genesee & Wyoming has able to build a special relationship with its customers | It is very difficult for Genesee & Wyoming competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Genesee & Wyoming customers community ecosystem | Providing Strong Competitive Advantage |
Track Record of Leadership Team at Genesee & Wyoming | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Genesee & Wyoming SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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