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IDEX VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as IDEX to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for IDEX? Defining Valuable in VRIO
A resource or capability is considered valuable for IDEX , if it allows the
IDEX to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow IDEX to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for IDEX.
What are Rare Resources for IDEX? Defining Rare in VRIO
In an industry that IDEX operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. IDEX require rare resources to compete in the industry. If IDEX don’t have rare resources that are required to succeed in the industry then IDEX won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide IDEX competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for IDEX? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to IDEX for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. IDEX can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of IDEX
What is a Organization for IDEX? Defining Organization in VRIO
Even if the IDEX has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If IDEX is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for IDEX to thwart competition | Yes, IPR and other rights are rare and competition of IDEX will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Opportunities for Brand Extensions for IDEX products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with IDEX dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Supply Chain Network Flexibility of IDEX | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by IDEX organizational structure and capabilities | Keeps the business running |
Marketing Expertise within IDEX | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of IDEX are often matched by competitors | Yes, IDEX is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of IDEX | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Opportunities in the E-Commerce Space for IDEX - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and IDEX can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Pricing Strategies of IDEX | Yes, IDEX has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide IDEX with a Temporary Competitive Advantage |
IDEX Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as IDEX | IDEX is leveraging the customer loyalty to good effect | Provide IDEX medium term competitive advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, IDEX strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of IDEX | To a large extent yes | Providing Strong Competitive Advantage |
Global and Local Presence of IDEX | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of IDEX but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Opportunities in the Adjacent Industries that IDEX can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Alignment of Activities with IDEX Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Track Record of Leadership Team at IDEX | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
IDEX SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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