Ferrellgas Partners VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Ferrellgas Partners to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for Ferrellgas Partners? Defining Valuable in VRIO


A resource or capability is considered valuable for Ferrellgas Partners , if it allows the Ferrellgas Partners to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Ferrellgas Partners to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Ferrellgas Partners.

What are Rare Resources for Ferrellgas Partners? Defining Rare in VRIO


In an industry that Ferrellgas Partners operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Ferrellgas Partners require rare resources to compete in the industry. If Ferrellgas Partners don’t have rare resources that are required to succeed in the industry then Ferrellgas Partners won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Ferrellgas Partners competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Ferrellgas Partners? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to Ferrellgas Partners for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Ferrellgas Partners can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Ferrellgas Partners

What is a Organization for Ferrellgas Partners? Defining Organization in VRIO


Even if the Ferrellgas Partners has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Ferrellgas Partners is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Track Record of Leadership Team at Ferrellgas Partners Yes Yes Can't be imitated by competitors Yes Providing Strong Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets Yes, Ferrellgas Partners strategy is built on successful innovation and localization of products Yes, as talent is critical to firm's growth Difficult to imitate for the current competitors of Ferrellgas Partners To a large extent yes Providing Strong Competitive Advantage
Successful Implementation of Digital Strategy at Ferrellgas Partners Yes, without a comprehensive digital strategy it is extremely difficult to compete No, as most of the firms are investing into digitalizing operations Can be imitated by competitors One of the leading player in the industry Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Product Portfolio and Synergy among Various Product Lines of Ferrellgas Partners Yes, it is valuable in the industry given the various segmentations & consumer preferences. Most of the competitors are trying to enter the lucrative segments Can be imitated by the competitors The firm has used it to good effect, details can be found in case exhibit Provide short term competitive advantage but requires constant innovation to sustain
Opportunities in the E-Commerce Space for Ferrellgas Partners - using Present IT Capabilities Yes, the e-commerce space is rapidly growing and Ferrellgas Partners can exploit the emerging opportunities No, most of the competitors are investing in IT to enter the space The AI and inhouse analytics can be difficult to imitate It is just the start for the organization In the long run it can provide sustainable competitive advantage
Position among Retailers and Wholesalers – Ferrellgas Partners retail strategy Yes, Ferrellgas Partners has strong relationship with retailers and wholesalers Yes, Ferrellgas Partners has dedicated channel partners Difficult to imitate though not impossible Yes, over the years company has used it successfully Sustainable Competitive Advantage
Financial Resources of Ferrellgas Partners Yes No Financial instruments and market liquidity are available to all the nearest competitors Ferrellgas Partners has reasonably sound financial position Ferrellgas Partners has relatively sustainable Competitive Advantage
Marketing Expertise within Ferrellgas Partners Yes, firms are competing based on differentiation in the industry No, as most of the competitors also have good marketing departments and expertise Pricing strategies of Ferrellgas Partners are often matched by competitors Yes, Ferrellgas Partners is leveraging both its inhouse marketing department and external expertise Temporary Competitive Advantage
Ferrellgas Partners Customer Network and Loyalty Yes, 23% of the customers contribute to more than 84% of the sales revenue Yes, firm has invested to build a strong customer loyalty Has been tried by competitors but none of them are as successful as Ferrellgas Partners Ferrellgas Partners is leveraging the customer loyalty to good effect Provide Ferrellgas Partners medium term competitive advantage
Access to Cheap Capital for Ferrellgas Partners Yes, as a leading player in the industry and current macro economic conditions, Ferrellgas Partners has access to cheap capital No Can be imitated by the competitors of Ferrellgas Partners Not been totally exploited Not significant in creating competitive advantage
Opportunities in the Adjacent Industries that Ferrellgas Partners can exploit & New Resources Required to Enter those Industries Can be valuable as they will create new revenue streams No Can be imitated by competitors All the capabilities of the organization are not fully utilized yet Has potential
Customer Community of Ferrellgas Partners Yes, as customers are co-creating products Yes, the Ferrellgas Partners has able to build a special relationship with its customers It is very difficult for Ferrellgas Partners competitors to imitate the culture and community dedication Going by the data, there is still a lot of upside in building on Ferrellgas Partners customers community ecosystem Providing Strong Competitive Advantage
Brand awareness of Ferrellgas Partners products and services Yes, the brand awareness of Ferrellgas Partners products are high Yes, Ferrellgas Partners has one of the leading brand in the industry No Ferrellgas Partners has utilized its leading brand position in various segments Sustainable Competitive Advantage
Supply Chain Network Flexibility of Ferrellgas Partners Yes Yes Near competitors also have flexible supply chain and share some of the suppliers Fully utilized by Ferrellgas Partners organizational structure and capabilities Keeps the business running


Ferrellgas Partners SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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