TTM Technologies VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as TTM Technologies to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for TTM Technologies? Defining Valuable in VRIO

A resource or capability is considered valuable for TTM Technologies , if it allows the TTM Technologies to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow TTM Technologies to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for TTM Technologies.

What are Rare Resources for TTM Technologies? Defining Rare in VRIO

In an industry that TTM Technologies operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. TTM Technologies require rare resources to compete in the industry. If TTM Technologies don’t have rare resources that are required to succeed in the industry then TTM Technologies won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide TTM Technologies competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for TTM Technologies? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to TTM Technologies for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. TTM Technologies can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of TTM Technologies

What is a Organization for TTM Technologies? Defining Organization in VRIO

Even if the TTM Technologies has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If TTM Technologies is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Alignment of Activities with TTM Technologies Corporate Strategy	Yes	No	Each of the firm has its own strategy	Yes, company has organizational skills to extract the maximum out of it.	Still lots of potential to build on it
Product Portfolio and Synergy among Various Product Lines of TTM Technologies	Yes, it is valuable in the industry given the various segmentations & consumer preferences.	Most of the competitors are trying to enter the lucrative segments	Can be imitated by the competitors	The firm has used it to good effect, details can be found in case exhibit	Provide short term competitive advantage but requires constant innovation to sustain
Pricing Strategies of TTM Technologies	Yes, TTM Technologies has sound pricing strategies	No	Pricing strategies are regularly imitated in the industry	Yes, firm has a pricing analytics engine	It can only provide TTM Technologies with a Temporary Competitive Advantage
Access to Critical Raw Material for Successful Execution	Yes	Yes, as other competitors have to come to terms with TTM Technologies dominant market position	Can be imitated by competitors	Yes	Providing Sustainable Competitive Advantage
Sales Force and Channel Management of TTM Technologies	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide TTM Technologies sustainable competitive advantage. Potential is certainly there.
Supply Chain Network Flexibility of TTM Technologies	Yes	Yes	Near competitors also have flexible supply chain and share some of the suppliers	Fully utilized by TTM Technologies organizational structure and capabilities	Keeps the business running
Customer Community of TTM Technologies	Yes, as customers are co-creating products	Yes, the TTM Technologies has able to build a special relationship with its customers	It is very difficult for TTM Technologies competitors to imitate the culture and community dedication	Going by the data, there is still a lot of upside in building on TTM Technologies customers community ecosystem	Providing Strong Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, TTM Technologies strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of TTM Technologies	To a large extent yes	Providing Strong Competitive Advantage
Brand awareness of TTM Technologies products and services	Yes, the brand awareness of TTM Technologies products are high	Yes, TTM Technologies has one of the leading brand in the industry	No	TTM Technologies has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Track Record of Project Execution	Yes, especially in an industry where there are frequent cost overun	Yes, especially in the segment that TTM Technologies operates in	No, none of the competitors so far has able to imitate this expertise	Yes, TTM Technologies is successful at it	Providing Strong Competitive Advantage
Opportunities in the Adjacent Industries that TTM Technologies can exploit & New Resources Required to Enter those Industries	Can be valuable as they will create new revenue streams	No	Can be imitated by competitors	All the capabilities of the organization are not fully utilized yet	Has potential
Track Record of Leadership Team at TTM Technologies	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage
Opportunities for Brand Extensions for TTM Technologies products	Yes, new niches are emerging in the market	No, as most of the competitors are also targeting those niches	Yes can be imitated by the competitors	Brand extensions will require higher marketing budget	Temporary Competitive Advantage
Vision of the Leadership for Next Set of Challenges	Yes	No	Can't be imitated by competitors of TTM Technologies	Not based on information provided in the case	Can Lead to Strong Competitive Advantage

TTM Technologies SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115