Zions Bancorp. VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Zions Bancorp. to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for Zions Bancorp.? Defining Valuable in VRIO

A resource or capability is considered valuable for Zions Bancorp. , if it allows the Zions Bancorp. to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Zions Bancorp. to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Zions Bancorp..

What are Rare Resources for Zions Bancorp.? Defining Rare in VRIO

In an industry that Zions Bancorp. operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Zions Bancorp. require rare resources to compete in the industry. If Zions Bancorp. don’t have rare resources that are required to succeed in the industry then Zions Bancorp. won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Zions Bancorp. competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Zions Bancorp.? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Zions Bancorp. for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Zions Bancorp. can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Zions Bancorp.

What is a Organization for Zions Bancorp.? Defining Organization in VRIO

Even if the Zions Bancorp. has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Zions Bancorp. is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Distribution and Logistics Costs Competitiveness	Yes, as it helps Zions Bancorp. in delivering lower costs	No	Can be imitated by competitors of Zions Bancorp. but it is difficult	Yes	Medium to Long Term Competitive Advantage
Access to Cheap Capital for Zions Bancorp.	Yes, as a leading player in the industry and current macro economic conditions, Zions Bancorp. has access to cheap capital	No	Can be imitated by the competitors of Zions Bancorp.	Not been totally exploited	Not significant in creating competitive advantage
Brand awareness of Zions Bancorp. products and services	Yes, the brand awareness of Zions Bancorp. products are high	Yes, Zions Bancorp. has one of the leading brand in the industry	No	Zions Bancorp. has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Opportunities for Brand Extensions for Zions Bancorp. products	Yes, new niches are emerging in the market	No, as most of the competitors are also targeting those niches	Yes can be imitated by the competitors	Brand extensions will require higher marketing budget	Temporary Competitive Advantage
Financial Resources of Zions Bancorp.	Yes	No	Financial instruments and market liquidity are available to all the nearest competitors	Zions Bancorp. has reasonably sound financial position	Zions Bancorp. has relatively sustainable Competitive Advantage
Talent to Manage Regulatory and Legal Obligations	Yes	No	Can be imitated by competitors	Yes	Not critical factor
Marketing Expertise within Zions Bancorp.	Yes, firms are competing based on differentiation in the industry	No, as most of the competitors also have good marketing departments and expertise	Pricing strategies of Zions Bancorp. are often matched by competitors	Yes, Zions Bancorp. is leveraging both its inhouse marketing department and external expertise	Temporary Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, Zions Bancorp. strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of Zions Bancorp.	To a large extent yes	Providing Strong Competitive Advantage
Brand Positioning of Zions Bancorp. in Comparison to the Competitors	Yes	No	Can be imitated by competitors but it will require big marketing budget	Yes, the firm has positioned its brands based on consumer behavior	Temporary Competitive Advantage
Intellectual Property Rights, Copyrights, and Trademarks	Yes, they are extremely valuable for Zions Bancorp. to thwart competition	Yes, IPR and other rights are rare and competition of Zions Bancorp. will find it extremely difficult to copy	Risk of imitation is low but given the margins in the industry disruption chances are high	So far the firm has not utilized the full extent of its IPR & other properties	Providing Strong Competitive Advantage
Position among Retailers and Wholesalers – Zions Bancorp. retail strategy	Yes, Zions Bancorp. has strong relationship with retailers and wholesalers	Yes, Zions Bancorp. has dedicated channel partners	Difficult to imitate though not impossible	Yes, over the years company has used it successfully	Sustainable Competitive Advantage
Sales Force and Channel Management of Zions Bancorp.	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide Zions Bancorp. sustainable competitive advantage. Potential is certainly there.
Product Portfolio and Synergy among Various Product Lines of Zions Bancorp.	Yes, it is valuable in the industry given the various segmentations & consumer preferences.	Most of the competitors are trying to enter the lucrative segments	Can be imitated by the competitors	The firm has used it to good effect, details can be found in case exhibit	Provide short term competitive advantage but requires constant innovation to sustain
Customer Community of Zions Bancorp.	Yes, as customers are co-creating products	Yes, the Zions Bancorp. has able to build a special relationship with its customers	It is very difficult for Zions Bancorp. competitors to imitate the culture and community dedication	Going by the data, there is still a lot of upside in building on Zions Bancorp. customers community ecosystem	Providing Strong Competitive Advantage

Zions Bancorp. SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115