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HNI VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as HNI to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for HNI? Defining Valuable in VRIO
A resource or capability is considered valuable for HNI , if it allows the
HNI to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow HNI to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for HNI.
What are Rare Resources for HNI? Defining Rare in VRIO
In an industry that HNI operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. HNI require rare resources to compete in the industry. If HNI don’t have rare resources that are required to succeed in the industry then HNI won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide HNI competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for HNI? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to HNI for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. HNI can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of HNI
What is a Organization for HNI? Defining Organization in VRIO
Even if the HNI has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If HNI is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Opportunities in the Adjacent Industries that HNI can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Position among Retailers and Wholesalers – HNI retail strategy | Yes, HNI has strong relationship with retailers and wholesalers | Yes, HNI has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that HNI operates in | No, none of the competitors so far has able to imitate this expertise | Yes, HNI is successful at it | Providing Strong Competitive Advantage |
Customer Community of HNI | Yes, as customers are co-creating products | Yes, the HNI has able to build a special relationship with its customers | It is very difficult for HNI competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on HNI customers community ecosystem | Providing Strong Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of HNI | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Financial Resources of HNI | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | HNI has reasonably sound financial position | HNI has relatively sustainable Competitive Advantage |
Sales Force and Channel Management of HNI | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide HNI sustainable competitive advantage. Potential is certainly there. |
Ability to Attract Talent in Various Local & Global Markets | Yes, HNI strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of HNI | To a large extent yes | Providing Strong Competitive Advantage |
Track Record of Leadership Team at HNI | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Opportunities for Brand Extensions for HNI products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Pricing Strategies of HNI | Yes, HNI has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide HNI with a Temporary Competitive Advantage |
Successful Implementation of Digital Strategy at HNI | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Alignment of Activities with HNI Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
HNI SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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