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Vornado Realty Trust VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Vornado Realty Trust to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Vornado Realty Trust? Defining Valuable in VRIO
A resource or capability is considered valuable for Vornado Realty Trust , if it allows the
Vornado Realty Trust to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Vornado Realty Trust to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Vornado Realty Trust.
What are Rare Resources for Vornado Realty Trust? Defining Rare in VRIO
In an industry that Vornado Realty Trust operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Vornado Realty Trust require rare resources to compete in the industry. If Vornado Realty Trust don’t have rare resources that are required to succeed in the industry then Vornado Realty Trust won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Vornado Realty Trust competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Vornado Realty Trust? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Vornado Realty Trust for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Vornado Realty Trust can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Vornado Realty Trust
What is a Organization for Vornado Realty Trust? Defining Organization in VRIO
Even if the Vornado Realty Trust has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Vornado Realty Trust is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Sales Force and Channel Management of Vornado Realty Trust | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide Vornado Realty Trust sustainable competitive advantage. Potential is certainly there. |
Access to Cheap Capital for Vornado Realty Trust | Yes, as a leading player in the industry and current macro economic conditions, Vornado Realty Trust has access to cheap capital | No | Can be imitated by the competitors of Vornado Realty Trust | Not been totally exploited | Not significant in creating competitive advantage |
Position among Retailers and Wholesalers – Vornado Realty Trust retail strategy | Yes, Vornado Realty Trust has strong relationship with retailers and wholesalers | Yes, Vornado Realty Trust has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Vornado Realty Trust dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Successful Implementation of Digital Strategy at Vornado Realty Trust | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for Vornado Realty Trust to thwart competition | Yes, IPR and other rights are rare and competition of Vornado Realty Trust will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Global and Local Presence of Vornado Realty Trust | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of Vornado Realty Trust but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that Vornado Realty Trust operates in | No, none of the competitors so far has able to imitate this expertise | Yes, Vornado Realty Trust is successful at it | Providing Strong Competitive Advantage |
Opportunities in the Adjacent Industries that Vornado Realty Trust can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Supply Chain Network Flexibility of Vornado Realty Trust | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Vornado Realty Trust organizational structure and capabilities | Keeps the business running |
Vornado Realty Trust Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as Vornado Realty Trust | Vornado Realty Trust is leveraging the customer loyalty to good effect | Provide Vornado Realty Trust medium term competitive advantage |
Track Record of Leadership Team at Vornado Realty Trust | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Alignment of Activities with Vornado Realty Trust Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Financial Resources of Vornado Realty Trust | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Vornado Realty Trust has reasonably sound financial position | Vornado Realty Trust has relatively sustainable Competitive Advantage |
Vornado Realty Trust SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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