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TransDigm Group VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as TransDigm Group to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for TransDigm Group? Defining Valuable in VRIO
A resource or capability is considered valuable for TransDigm Group , if it allows the
TransDigm Group to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow TransDigm Group to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for TransDigm Group.
What are Rare Resources for TransDigm Group? Defining Rare in VRIO
In an industry that TransDigm Group operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. TransDigm Group require rare resources to compete in the industry. If TransDigm Group don’t have rare resources that are required to succeed in the industry then TransDigm Group won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide TransDigm Group competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for TransDigm Group? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to TransDigm Group for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. TransDigm Group can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of TransDigm Group
What is a Organization for TransDigm Group? Defining Organization in VRIO
Even if the TransDigm Group has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If TransDigm Group is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Ability to Attract Talent in Various Local & Global Markets | Yes, TransDigm Group strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of TransDigm Group | To a large extent yes | Providing Strong Competitive Advantage |
Opportunities in the Adjacent Industries that TransDigm Group can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Access to Cheap Capital for TransDigm Group | Yes, as a leading player in the industry and current macro economic conditions, TransDigm Group has access to cheap capital | No | Can be imitated by the competitors of TransDigm Group | Not been totally exploited | Not significant in creating competitive advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Distribution and Logistics Costs Competitiveness | Yes, as it helps TransDigm Group in delivering lower costs | No | Can be imitated by competitors of TransDigm Group but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Opportunities for Brand Extensions for TransDigm Group products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for TransDigm Group to thwart competition | Yes, IPR and other rights are rare and competition of TransDigm Group will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Pricing Strategies of TransDigm Group | Yes, TransDigm Group has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide TransDigm Group with a Temporary Competitive Advantage |
Financial Resources of TransDigm Group | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | TransDigm Group has reasonably sound financial position | TransDigm Group has relatively sustainable Competitive Advantage |
Supply Chain Network Flexibility of TransDigm Group | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by TransDigm Group organizational structure and capabilities | Keeps the business running |
Opportunities in the E-Commerce Space for TransDigm Group - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and TransDigm Group can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Successful Implementation of Digital Strategy at TransDigm Group | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of TransDigm Group | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Brand awareness of TransDigm Group products and services | Yes, the brand awareness of TransDigm Group products are high | Yes, TransDigm Group has one of the leading brand in the industry | No | TransDigm Group has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
TransDigm Group SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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