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NOW VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as NOW to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for NOW? Defining Valuable in VRIO
A resource or capability is considered valuable for NOW , if it allows the
NOW to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow NOW to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for NOW.
What are Rare Resources for NOW? Defining Rare in VRIO
In an industry that NOW operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. NOW require rare resources to compete in the industry. If NOW don’t have rare resources that are required to succeed in the industry then NOW won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide NOW competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for NOW? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to NOW for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. NOW can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of NOW
What is a Organization for NOW? Defining Organization in VRIO
Even if the NOW has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If NOW is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Customer Community of NOW | Yes, as customers are co-creating products | Yes, the NOW has able to build a special relationship with its customers | It is very difficult for NOW competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on NOW customers community ecosystem | Providing Strong Competitive Advantage |
Brand Positioning of NOW in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps NOW in delivering lower costs | No | Can be imitated by competitors of NOW but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with NOW dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Financial Resources of NOW | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | NOW has reasonably sound financial position | NOW has relatively sustainable Competitive Advantage |
Alignment of Activities with NOW Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Opportunities in the Adjacent Industries that NOW can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
NOW Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as NOW | NOW is leveraging the customer loyalty to good effect | Provide NOW medium term competitive advantage |
Access to Cheap Capital for NOW | Yes, as a leading player in the industry and current macro economic conditions, NOW has access to cheap capital | No | Can be imitated by the competitors of NOW | Not been totally exploited | Not significant in creating competitive advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, NOW strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of NOW | To a large extent yes | Providing Strong Competitive Advantage |
Marketing Expertise within NOW | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of NOW are often matched by competitors | Yes, NOW is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Opportunities in the E-Commerce Space for NOW - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and NOW can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for NOW to thwart competition | Yes, IPR and other rights are rare and competition of NOW will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Supply Chain Network Flexibility of NOW | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by NOW organizational structure and capabilities | Keeps the business running |
NOW SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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