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ScanSource VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as ScanSource to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for ScanSource? Defining Valuable in VRIO
A resource or capability is considered valuable for ScanSource , if it allows the
ScanSource to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow ScanSource to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for ScanSource.
What are Rare Resources for ScanSource? Defining Rare in VRIO
In an industry that ScanSource operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. ScanSource require rare resources to compete in the industry. If ScanSource don’t have rare resources that are required to succeed in the industry then ScanSource won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide ScanSource competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for ScanSource? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to ScanSource for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. ScanSource can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of ScanSource
What is a Organization for ScanSource? Defining Organization in VRIO
Even if the ScanSource has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If ScanSource is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that ScanSource operates in | No, none of the competitors so far has able to imitate this expertise | Yes, ScanSource is successful at it | Providing Strong Competitive Advantage |
Financial Resources of ScanSource | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | ScanSource has reasonably sound financial position | ScanSource has relatively sustainable Competitive Advantage |
Position among Retailers and Wholesalers – ScanSource retail strategy | Yes, ScanSource has strong relationship with retailers and wholesalers | Yes, ScanSource has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of ScanSource | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Sales Force and Channel Management of ScanSource | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide ScanSource sustainable competitive advantage. Potential is certainly there. |
Marketing Expertise within ScanSource | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of ScanSource are often matched by competitors | Yes, ScanSource is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Opportunities in the Adjacent Industries that ScanSource can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Product Portfolio and Synergy among Various Product Lines of ScanSource | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Opportunities in the E-Commerce Space for ScanSource - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and ScanSource can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Alignment of Activities with ScanSource Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Track Record of Leadership Team at ScanSource | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Brand Positioning of ScanSource in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Global and Local Presence of ScanSource | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of ScanSource but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
ScanSource SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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