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Meritor VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Meritor to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Meritor? Defining Valuable in VRIO
A resource or capability is considered valuable for Meritor , if it allows the
Meritor to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Meritor to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Meritor.
What are Rare Resources for Meritor? Defining Rare in VRIO
In an industry that Meritor operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Meritor require rare resources to compete in the industry. If Meritor don’t have rare resources that are required to succeed in the industry then Meritor won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Meritor competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Meritor? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Meritor for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Meritor can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Meritor
What is a Organization for Meritor? Defining Organization in VRIO
Even if the Meritor has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Meritor is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Distribution and Logistics Costs Competitiveness | Yes, as it helps Meritor in delivering lower costs | No | Can be imitated by competitors of Meritor but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Meritor dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Customer Community of Meritor | Yes, as customers are co-creating products | Yes, the Meritor has able to build a special relationship with its customers | It is very difficult for Meritor competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Meritor customers community ecosystem | Providing Strong Competitive Advantage |
Financial Resources of Meritor | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Meritor has reasonably sound financial position | Meritor has relatively sustainable Competitive Advantage |
Pricing Strategies of Meritor | Yes, Meritor has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Meritor with a Temporary Competitive Advantage |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for Meritor to thwart competition | Yes, IPR and other rights are rare and competition of Meritor will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Meritor | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Brand Positioning of Meritor in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of Meritor | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Opportunities for Brand Extensions for Meritor products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Supply Chain Network Flexibility of Meritor | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Meritor organizational structure and capabilities | Keeps the business running |
Track Record of Leadership Team at Meritor | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Opportunities in the Adjacent Industries that Meritor can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Brand awareness of Meritor products and services | Yes, the brand awareness of Meritor products are high | Yes, Meritor has one of the leading brand in the industry | No | Meritor has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Meritor SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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