Patterson VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Patterson to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for Patterson? Defining Valuable in VRIO


A resource or capability is considered valuable for Patterson , if it allows the Patterson to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Patterson to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Patterson.

What are Rare Resources for Patterson? Defining Rare in VRIO


In an industry that Patterson operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Patterson require rare resources to compete in the industry. If Patterson don’t have rare resources that are required to succeed in the industry then Patterson won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Patterson competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Patterson? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to Patterson for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Patterson can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Patterson

What is a Organization for Patterson? Defining Organization in VRIO


Even if the Patterson has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Patterson is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Access to Cheap Capital for Patterson Yes, as a leading player in the industry and current macro economic conditions, Patterson has access to cheap capital No Can be imitated by the competitors of Patterson Not been totally exploited Not significant in creating competitive advantage
Financial Resources of Patterson Yes No Financial instruments and market liquidity are available to all the nearest competitors Patterson has reasonably sound financial position Patterson has relatively sustainable Competitive Advantage
Supply Chain Network Flexibility of Patterson Yes Yes Near competitors also have flexible supply chain and share some of the suppliers Fully utilized by Patterson organizational structure and capabilities Keeps the business running
Vision of the Leadership for Next Set of Challenges Yes No Can't be imitated by competitors of Patterson Not based on information provided in the case Can Lead to Strong Competitive Advantage
Customer Community of Patterson Yes, as customers are co-creating products Yes, the Patterson has able to build a special relationship with its customers It is very difficult for Patterson competitors to imitate the culture and community dedication Going by the data, there is still a lot of upside in building on Patterson customers community ecosystem Providing Strong Competitive Advantage
Talent to Manage Regulatory and Legal Obligations Yes No Can be imitated by competitors Yes Not critical factor
Pricing Strategies of Patterson Yes, Patterson has sound pricing strategies No Pricing strategies are regularly imitated in the industry Yes, firm has a pricing analytics engine It can only provide Patterson with a Temporary Competitive Advantage
Alignment of Activities with Patterson Corporate Strategy Yes No Each of the firm has its own strategy Yes, company has organizational skills to extract the maximum out of it. Still lots of potential to build on it
Patterson Customer Network and Loyalty Yes, 23% of the customers contribute to more than 84% of the sales revenue Yes, firm has invested to build a strong customer loyalty Has been tried by competitors but none of them are as successful as Patterson Patterson is leveraging the customer loyalty to good effect Provide Patterson medium term competitive advantage
Opportunities in the E-Commerce Space for Patterson - using Present IT Capabilities Yes, the e-commerce space is rapidly growing and Patterson can exploit the emerging opportunities No, most of the competitors are investing in IT to enter the space The AI and inhouse analytics can be difficult to imitate It is just the start for the organization In the long run it can provide sustainable competitive advantage
Brand awareness of Patterson products and services Yes, the brand awareness of Patterson products are high Yes, Patterson has one of the leading brand in the industry No Patterson has utilized its leading brand position in various segments Sustainable Competitive Advantage
Intellectual Property Rights, Copyrights, and Trademarks Yes, they are extremely valuable for Patterson to thwart competition Yes, IPR and other rights are rare and competition of Patterson will find it extremely difficult to copy Risk of imitation is low but given the margins in the industry disruption chances are high So far the firm has not utilized the full extent of its IPR & other properties Providing Strong Competitive Advantage
Opportunities for Brand Extensions for Patterson products Yes, new niches are emerging in the market No, as most of the competitors are also targeting those niches Yes can be imitated by the competitors Brand extensions will require higher marketing budget Temporary Competitive Advantage
Successful Implementation of Digital Strategy at Patterson Yes, without a comprehensive digital strategy it is extremely difficult to compete No, as most of the firms are investing into digitalizing operations Can be imitated by competitors One of the leading player in the industry Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to


Patterson SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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