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St. Jude Medical VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as St. Jude Medical to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for St. Jude Medical? Defining Valuable in VRIO
A resource or capability is considered valuable for St. Jude Medical , if it allows the
St. Jude Medical to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow St. Jude Medical to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for St. Jude Medical.
What are Rare Resources for St. Jude Medical? Defining Rare in VRIO
In an industry that St. Jude Medical operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. St. Jude Medical require rare resources to compete in the industry. If St. Jude Medical don’t have rare resources that are required to succeed in the industry then St. Jude Medical won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide St. Jude Medical competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for St. Jude Medical? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to St. Jude Medical for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. St. Jude Medical can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of St. Jude Medical
What is a Organization for St. Jude Medical? Defining Organization in VRIO
Even if the St. Jude Medical has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If St. Jude Medical is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Financial Resources of St. Jude Medical | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | St. Jude Medical has reasonably sound financial position | St. Jude Medical has relatively sustainable Competitive Advantage |
Sales Force and Channel Management of St. Jude Medical | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide St. Jude Medical sustainable competitive advantage. Potential is certainly there. |
Access to Cheap Capital for St. Jude Medical | Yes, as a leading player in the industry and current macro economic conditions, St. Jude Medical has access to cheap capital | No | Can be imitated by the competitors of St. Jude Medical | Not been totally exploited | Not significant in creating competitive advantage |
Global and Local Presence of St. Jude Medical | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of St. Jude Medical but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Opportunities in the E-Commerce Space for St. Jude Medical - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and St. Jude Medical can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Pricing Strategies of St. Jude Medical | Yes, St. Jude Medical has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide St. Jude Medical with a Temporary Competitive Advantage |
Opportunities in the Adjacent Industries that St. Jude Medical can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Supply Chain Network Flexibility of St. Jude Medical | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by St. Jude Medical organizational structure and capabilities | Keeps the business running |
Customer Community of St. Jude Medical | Yes, as customers are co-creating products | Yes, the St. Jude Medical has able to build a special relationship with its customers | It is very difficult for St. Jude Medical competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on St. Jude Medical customers community ecosystem | Providing Strong Competitive Advantage |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for St. Jude Medical to thwart competition | Yes, IPR and other rights are rare and competition of St. Jude Medical will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
St. Jude Medical Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as St. Jude Medical | St. Jude Medical is leveraging the customer loyalty to good effect | Provide St. Jude Medical medium term competitive advantage |
Opportunities for Brand Extensions for St. Jude Medical products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Alignment of Activities with St. Jude Medical Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
St. Jude Medical SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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