Quintiles IMS Holdings VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Quintiles IMS Holdings to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for Quintiles IMS Holdings? Defining Valuable in VRIO

A resource or capability is considered valuable for Quintiles IMS Holdings , if it allows the Quintiles IMS Holdings to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Quintiles IMS Holdings to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Quintiles IMS Holdings.

What are Rare Resources for Quintiles IMS Holdings? Defining Rare in VRIO

In an industry that Quintiles IMS Holdings operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Quintiles IMS Holdings require rare resources to compete in the industry. If Quintiles IMS Holdings don’t have rare resources that are required to succeed in the industry then Quintiles IMS Holdings won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Quintiles IMS Holdings competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Quintiles IMS Holdings? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Quintiles IMS Holdings for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Quintiles IMS Holdings can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Quintiles IMS Holdings

What is a Organization for Quintiles IMS Holdings? Defining Organization in VRIO

Even if the Quintiles IMS Holdings has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Quintiles IMS Holdings is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Supply Chain Network Flexibility of Quintiles IMS Holdings	Yes	Yes	Near competitors also have flexible supply chain and share some of the suppliers	Fully utilized by Quintiles IMS Holdings organizational structure and capabilities	Keeps the business running
Opportunities in the Adjacent Industries that Quintiles IMS Holdings can exploit & New Resources Required to Enter those Industries	Can be valuable as they will create new revenue streams	No	Can be imitated by competitors	All the capabilities of the organization are not fully utilized yet	Has potential
Sales Force and Channel Management of Quintiles IMS Holdings	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide Quintiles IMS Holdings sustainable competitive advantage. Potential is certainly there.
Access to Cheap Capital for Quintiles IMS Holdings	Yes, as a leading player in the industry and current macro economic conditions, Quintiles IMS Holdings has access to cheap capital	No	Can be imitated by the competitors of Quintiles IMS Holdings	Not been totally exploited	Not significant in creating competitive advantage
Marketing Expertise within Quintiles IMS Holdings	Yes, firms are competing based on differentiation in the industry	No, as most of the competitors also have good marketing departments and expertise	Pricing strategies of Quintiles IMS Holdings are often matched by competitors	Yes, Quintiles IMS Holdings is leveraging both its inhouse marketing department and external expertise	Temporary Competitive Advantage
Global and Local Presence of Quintiles IMS Holdings	Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles	Yes	Can be imitated by competitors of Quintiles IMS Holdings but at a relatively high cost	Yes, it is one of the most diversified companies in its industry	Providing Strong Competitive Advantage
Quintiles IMS Holdings Customer Network and Loyalty	Yes, 23% of the customers contribute to more than 84% of the sales revenue	Yes, firm has invested to build a strong customer loyalty	Has been tried by competitors but none of them are as successful as Quintiles IMS Holdings	Quintiles IMS Holdings is leveraging the customer loyalty to good effect	Provide Quintiles IMS Holdings medium term competitive advantage
Intellectual Property Rights, Copyrights, and Trademarks	Yes, they are extremely valuable for Quintiles IMS Holdings to thwart competition	Yes, IPR and other rights are rare and competition of Quintiles IMS Holdings will find it extremely difficult to copy	Risk of imitation is low but given the margins in the industry disruption chances are high	So far the firm has not utilized the full extent of its IPR & other properties	Providing Strong Competitive Advantage
Alignment of Activities with Quintiles IMS Holdings Corporate Strategy	Yes	No	Each of the firm has its own strategy	Yes, company has organizational skills to extract the maximum out of it.	Still lots of potential to build on it
Position among Retailers and Wholesalers – Quintiles IMS Holdings retail strategy	Yes, Quintiles IMS Holdings has strong relationship with retailers and wholesalers	Yes, Quintiles IMS Holdings has dedicated channel partners	Difficult to imitate though not impossible	Yes, over the years company has used it successfully	Sustainable Competitive Advantage
Financial Resources of Quintiles IMS Holdings	Yes	No	Financial instruments and market liquidity are available to all the nearest competitors	Quintiles IMS Holdings has reasonably sound financial position	Quintiles IMS Holdings has relatively sustainable Competitive Advantage
Successful Implementation of Digital Strategy at Quintiles IMS Holdings	Yes, without a comprehensive digital strategy it is extremely difficult to compete	No, as most of the firms are investing into digitalizing operations	Can be imitated by competitors	One of the leading player in the industry	Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
Track Record of Leadership Team at Quintiles IMS Holdings	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage
Opportunities in the E-Commerce Space for Quintiles IMS Holdings - using Present IT Capabilities	Yes, the e-commerce space is rapidly growing and Quintiles IMS Holdings can exploit the emerging opportunities	No, most of the competitors are investing in IT to enter the space	The AI and inhouse analytics can be difficult to imitate	It is just the start for the organization	In the long run it can provide sustainable competitive advantage

Quintiles IMS Holdings SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

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Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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