Jones Lang LaSalle VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Jones Lang LaSalle to do better resource allocation and build a defensible value and supply chain.

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What is a Valuable Resource for Jones Lang LaSalle? Defining Valuable in VRIO

A resource or capability is considered valuable for Jones Lang LaSalle , if it allows the Jones Lang LaSalle to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Jones Lang LaSalle to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Jones Lang LaSalle.

What are Rare Resources for Jones Lang LaSalle? Defining Rare in VRIO

In an industry that Jones Lang LaSalle operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Jones Lang LaSalle require rare resources to compete in the industry. If Jones Lang LaSalle don’t have rare resources that are required to succeed in the industry then Jones Lang LaSalle won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Jones Lang LaSalle competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Jones Lang LaSalle? Defining Inimitable in VRIO

A valuable and rare resource can provide a competitive advantage to Jones Lang LaSalle for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Jones Lang LaSalle can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Jones Lang LaSalle

What is a Organization for Jones Lang LaSalle? Defining Organization in VRIO

Even if the Jones Lang LaSalle has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Jones Lang LaSalle is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources	Value	Rare	Imitation	Organization	Competitive Advantage
Position among Retailers and Wholesalers – Jones Lang LaSalle retail strategy	Yes, Jones Lang LaSalle has strong relationship with retailers and wholesalers	Yes, Jones Lang LaSalle has dedicated channel partners	Difficult to imitate though not impossible	Yes, over the years company has used it successfully	Sustainable Competitive Advantage
Jones Lang LaSalle Customer Network and Loyalty	Yes, 23% of the customers contribute to more than 84% of the sales revenue	Yes, firm has invested to build a strong customer loyalty	Has been tried by competitors but none of them are as successful as Jones Lang LaSalle	Jones Lang LaSalle is leveraging the customer loyalty to good effect	Provide Jones Lang LaSalle medium term competitive advantage
Opportunities in the Adjacent Industries that Jones Lang LaSalle can exploit & New Resources Required to Enter those Industries	Can be valuable as they will create new revenue streams	No	Can be imitated by competitors	All the capabilities of the organization are not fully utilized yet	Has potential
Talent to Manage Regulatory and Legal Obligations	Yes	No	Can be imitated by competitors	Yes	Not critical factor
Sales Force and Channel Management of Jones Lang LaSalle	Yes	No	Can be imitated by competitors	Still there is lot of potential to utilize the excellent sales force	Can provide Jones Lang LaSalle sustainable competitive advantage. Potential is certainly there.
Opportunities in the E-Commerce Space for Jones Lang LaSalle - using Present IT Capabilities	Yes, the e-commerce space is rapidly growing and Jones Lang LaSalle can exploit the emerging opportunities	No, most of the competitors are investing in IT to enter the space	The AI and inhouse analytics can be difficult to imitate	It is just the start for the organization	In the long run it can provide sustainable competitive advantage
Vision of the Leadership for Next Set of Challenges	Yes	No	Can't be imitated by competitors of Jones Lang LaSalle	Not based on information provided in the case	Can Lead to Strong Competitive Advantage
Intellectual Property Rights, Copyrights, and Trademarks	Yes, they are extremely valuable for Jones Lang LaSalle to thwart competition	Yes, IPR and other rights are rare and competition of Jones Lang LaSalle will find it extremely difficult to copy	Risk of imitation is low but given the margins in the industry disruption chances are high	So far the firm has not utilized the full extent of its IPR & other properties	Providing Strong Competitive Advantage
Brand awareness of Jones Lang LaSalle products and services	Yes, the brand awareness of Jones Lang LaSalle products are high	Yes, Jones Lang LaSalle has one of the leading brand in the industry	No	Jones Lang LaSalle has utilized its leading brand position in various segments	Sustainable Competitive Advantage
Distribution and Logistics Costs Competitiveness	Yes, as it helps Jones Lang LaSalle in delivering lower costs	No	Can be imitated by competitors of Jones Lang LaSalle but it is difficult	Yes	Medium to Long Term Competitive Advantage
Track Record of Leadership Team at Jones Lang LaSalle	Yes	Yes	Can't be imitated by competitors	Yes	Providing Strong Competitive Advantage
Supply Chain Network Flexibility of Jones Lang LaSalle	Yes	Yes	Near competitors also have flexible supply chain and share some of the suppliers	Fully utilized by Jones Lang LaSalle organizational structure and capabilities	Keeps the business running
Access to Critical Raw Material for Successful Execution	Yes	Yes, as other competitors have to come to terms with Jones Lang LaSalle dominant market position	Can be imitated by competitors	Yes	Providing Sustainable Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets	Yes, Jones Lang LaSalle strategy is built on successful innovation and localization of products	Yes, as talent is critical to firm's growth	Difficult to imitate for the current competitors of Jones Lang LaSalle	To a large extent yes	Providing Strong Competitive Advantage

Jones Lang LaSalle SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

Books and References

Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115