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iHeartMedia VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as iHeartMedia to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for iHeartMedia? Defining Valuable in VRIO
A resource or capability is considered valuable for iHeartMedia , if it allows the
iHeartMedia to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow iHeartMedia to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for iHeartMedia.
What are Rare Resources for iHeartMedia? Defining Rare in VRIO
In an industry that iHeartMedia operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. iHeartMedia require rare resources to compete in the industry. If iHeartMedia don’t have rare resources that are required to succeed in the industry then iHeartMedia won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide iHeartMedia competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for iHeartMedia? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to iHeartMedia for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. iHeartMedia can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of iHeartMedia
What is a Organization for iHeartMedia? Defining Organization in VRIO
Even if the iHeartMedia has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If iHeartMedia is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Opportunities for Brand Extensions for iHeartMedia products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Successful Implementation of Digital Strategy at iHeartMedia | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Alignment of Activities with iHeartMedia Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Brand Positioning of iHeartMedia in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Brand awareness of iHeartMedia products and services | Yes, the brand awareness of iHeartMedia products are high | Yes, iHeartMedia has one of the leading brand in the industry | No | iHeartMedia has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Position among Retailers and Wholesalers – iHeartMedia retail strategy | Yes, iHeartMedia has strong relationship with retailers and wholesalers | Yes, iHeartMedia has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Track Record of Leadership Team at iHeartMedia | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of iHeartMedia | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Pricing Strategies of iHeartMedia | Yes, iHeartMedia has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide iHeartMedia with a Temporary Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Access to Cheap Capital for iHeartMedia | Yes, as a leading player in the industry and current macro economic conditions, iHeartMedia has access to cheap capital | No | Can be imitated by the competitors of iHeartMedia | Not been totally exploited | Not significant in creating competitive advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, iHeartMedia strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of iHeartMedia | To a large extent yes | Providing Strong Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of iHeartMedia | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that iHeartMedia operates in | No, none of the competitors so far has able to imitate this expertise | Yes, iHeartMedia is successful at it | Providing Strong Competitive Advantage |
iHeartMedia SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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