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MetLife VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as MetLife to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for MetLife? Defining Valuable in VRIO
A resource or capability is considered valuable for MetLife , if it allows the
MetLife to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow MetLife to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for MetLife.
What are Rare Resources for MetLife? Defining Rare in VRIO
In an industry that MetLife operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. MetLife require rare resources to compete in the industry. If MetLife don’t have rare resources that are required to succeed in the industry then MetLife won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide MetLife competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for MetLife? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to MetLife for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. MetLife can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of MetLife
What is a Organization for MetLife? Defining Organization in VRIO
Even if the MetLife has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If MetLife is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Global and Local Presence of MetLife | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of MetLife but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Brand Positioning of MetLife in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Opportunities for Brand Extensions for MetLife products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Supply Chain Network Flexibility of MetLife | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by MetLife organizational structure and capabilities | Keeps the business running |
Track Record of Leadership Team at MetLife | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps MetLife in delivering lower costs | No | Can be imitated by competitors of MetLife but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Brand awareness of MetLife products and services | Yes, the brand awareness of MetLife products are high | Yes, MetLife has one of the leading brand in the industry | No | MetLife has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Successful Implementation of Digital Strategy at MetLife | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Pricing Strategies of MetLife | Yes, MetLife has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide MetLife with a Temporary Competitive Advantage |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that MetLife operates in | No, none of the competitors so far has able to imitate this expertise | Yes, MetLife is successful at it | Providing Strong Competitive Advantage |
Customer Community of MetLife | Yes, as customers are co-creating products | Yes, the MetLife has able to build a special relationship with its customers | It is very difficult for MetLife competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on MetLife customers community ecosystem | Providing Strong Competitive Advantage |
MetLife Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as MetLife | MetLife is leveraging the customer loyalty to good effect | Provide MetLife medium term competitive advantage |
Opportunities in the Adjacent Industries that MetLife can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with MetLife dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
MetLife SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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