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Ryder System VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Ryder System to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Ryder System? Defining Valuable in VRIO
A resource or capability is considered valuable for Ryder System , if it allows the
Ryder System to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Ryder System to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Ryder System.
What are Rare Resources for Ryder System? Defining Rare in VRIO
In an industry that Ryder System operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Ryder System require rare resources to compete in the industry. If Ryder System don’t have rare resources that are required to succeed in the industry then Ryder System won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Ryder System competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Ryder System? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Ryder System for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Ryder System can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Ryder System
What is a Organization for Ryder System? Defining Organization in VRIO
Even if the Ryder System has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Ryder System is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Customer Community of Ryder System | Yes, as customers are co-creating products | Yes, the Ryder System has able to build a special relationship with its customers | It is very difficult for Ryder System competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Ryder System customers community ecosystem | Providing Strong Competitive Advantage |
Access to Cheap Capital for Ryder System | Yes, as a leading player in the industry and current macro economic conditions, Ryder System has access to cheap capital | No | Can be imitated by the competitors of Ryder System | Not been totally exploited | Not significant in creating competitive advantage |
Successful Implementation of Digital Strategy at Ryder System | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Opportunities in the Adjacent Industries that Ryder System can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Ability to Attract Talent in Various Local & Global Markets | Yes, Ryder System strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Ryder System | To a large extent yes | Providing Strong Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Ryder System | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for Ryder System to thwart competition | Yes, IPR and other rights are rare and competition of Ryder System will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Global and Local Presence of Ryder System | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of Ryder System but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Pricing Strategies of Ryder System | Yes, Ryder System has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Ryder System with a Temporary Competitive Advantage |
Financial Resources of Ryder System | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Ryder System has reasonably sound financial position | Ryder System has relatively sustainable Competitive Advantage |
Marketing Expertise within Ryder System | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Ryder System are often matched by competitors | Yes, Ryder System is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Sales Force and Channel Management of Ryder System | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide Ryder System sustainable competitive advantage. Potential is certainly there. |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Ryder System dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Ryder System SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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