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Stanley Black & Decker VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Stanley Black & Decker to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Stanley Black & Decker? Defining Valuable in VRIO
A resource or capability is considered valuable for Stanley Black & Decker , if it allows the
Stanley Black & Decker to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Stanley Black & Decker to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Stanley Black & Decker.
What are Rare Resources for Stanley Black & Decker? Defining Rare in VRIO
In an industry that Stanley Black & Decker operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Stanley Black & Decker require rare resources to compete in the industry. If Stanley Black & Decker don’t have rare resources that are required to succeed in the industry then Stanley Black & Decker won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Stanley Black & Decker competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Stanley Black & Decker? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Stanley Black & Decker for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Stanley Black & Decker can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Stanley Black & Decker
What is a Organization for Stanley Black & Decker? Defining Organization in VRIO
Even if the Stanley Black & Decker has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Stanley Black & Decker is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Position among Retailers and Wholesalers – Stanley Black & Decker retail strategy | Yes, Stanley Black & Decker has strong relationship with retailers and wholesalers | Yes, Stanley Black & Decker has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Customer Community of Stanley Black & Decker | Yes, as customers are co-creating products | Yes, the Stanley Black & Decker has able to build a special relationship with its customers | It is very difficult for Stanley Black & Decker competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Stanley Black & Decker customers community ecosystem | Providing Strong Competitive Advantage |
Successful Implementation of Digital Strategy at Stanley Black & Decker | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Financial Resources of Stanley Black & Decker | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Stanley Black & Decker has reasonably sound financial position | Stanley Black & Decker has relatively sustainable Competitive Advantage |
Marketing Expertise within Stanley Black & Decker | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Stanley Black & Decker are often matched by competitors | Yes, Stanley Black & Decker is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Brand Positioning of Stanley Black & Decker in Comparison to the Competitors | Yes | No | Can be imitated by competitors but it will require big marketing budget | Yes, the firm has positioned its brands based on consumer behavior | Temporary Competitive Advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Stanley Black & Decker strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Stanley Black & Decker | To a large extent yes | Providing Strong Competitive Advantage |
Brand awareness of Stanley Black & Decker products and services | Yes, the brand awareness of Stanley Black & Decker products are high | Yes, Stanley Black & Decker has one of the leading brand in the industry | No | Stanley Black & Decker has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Stanley Black & Decker | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Opportunities in the E-Commerce Space for Stanley Black & Decker - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Stanley Black & Decker can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Alignment of Activities with Stanley Black & Decker Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Pricing Strategies of Stanley Black & Decker | Yes, Stanley Black & Decker has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Stanley Black & Decker with a Temporary Competitive Advantage |
Sales Force and Channel Management of Stanley Black & Decker | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide Stanley Black & Decker sustainable competitive advantage. Potential is certainly there. |
Supply Chain Network Flexibility of Stanley Black & Decker | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Stanley Black & Decker organizational structure and capabilities | Keeps the business running |
Stanley Black & Decker SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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