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First Data VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as First Data to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for First Data? Defining Valuable in VRIO
A resource or capability is considered valuable for First Data , if it allows the
First Data to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow First Data to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for First Data.
What are Rare Resources for First Data? Defining Rare in VRIO
In an industry that First Data operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. First Data require rare resources to compete in the industry. If First Data don’t have rare resources that are required to succeed in the industry then First Data won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide First Data competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for First Data? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to First Data for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. First Data can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of First Data
What is a Organization for First Data? Defining Organization in VRIO
Even if the First Data has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If First Data is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Track Record of Leadership Team at First Data | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Opportunities for Brand Extensions for First Data products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
First Data Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as First Data | First Data is leveraging the customer loyalty to good effect | Provide First Data medium term competitive advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of First Data | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that First Data operates in | No, none of the competitors so far has able to imitate this expertise | Yes, First Data is successful at it | Providing Strong Competitive Advantage |
Supply Chain Network Flexibility of First Data | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by First Data organizational structure and capabilities | Keeps the business running |
Global and Local Presence of First Data | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of First Data but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with First Data dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps First Data in delivering lower costs | No | Can be imitated by competitors of First Data but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Brand awareness of First Data products and services | Yes, the brand awareness of First Data products are high | Yes, First Data has one of the leading brand in the industry | No | First Data has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of First Data | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Opportunities in the E-Commerce Space for First Data - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and First Data can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Customer Community of First Data | Yes, as customers are co-creating products | Yes, the First Data has able to build a special relationship with its customers | It is very difficult for First Data competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on First Data customers community ecosystem | Providing Strong Competitive Advantage |
Pricing Strategies of First Data | Yes, First Data has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide First Data with a Temporary Competitive Advantage |
First Data SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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