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Edison International VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Edison International to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Edison International? Defining Valuable in VRIO
A resource or capability is considered valuable for Edison International , if it allows the
Edison International to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Edison International to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Edison International.
What are Rare Resources for Edison International? Defining Rare in VRIO
In an industry that Edison International operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Edison International require rare resources to compete in the industry. If Edison International don’t have rare resources that are required to succeed in the industry then Edison International won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Edison International competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Edison International? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Edison International for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Edison International can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Edison International
What is a Organization for Edison International? Defining Organization in VRIO
Even if the Edison International has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Edison International is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Brand awareness of Edison International products and services | Yes, the brand awareness of Edison International products are high | Yes, Edison International has one of the leading brand in the industry | No | Edison International has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Track Record of Leadership Team at Edison International | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Marketing Expertise within Edison International | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Edison International are often matched by competitors | Yes, Edison International is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Opportunities in the E-Commerce Space for Edison International - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Edison International can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Pricing Strategies of Edison International | Yes, Edison International has sound pricing strategies | No | Pricing strategies are regularly imitated in the industry | Yes, firm has a pricing analytics engine | It can only provide Edison International with a Temporary Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Edison International | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Edison International strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Edison International | To a large extent yes | Providing Strong Competitive Advantage |
Opportunities in the Adjacent Industries that Edison International can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Global and Local Presence of Edison International | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of Edison International but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Financial Resources of Edison International | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Edison International has reasonably sound financial position | Edison International has relatively sustainable Competitive Advantage |
Successful Implementation of Digital Strategy at Edison International | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that Edison International operates in | No, none of the competitors so far has able to imitate this expertise | Yes, Edison International is successful at it | Providing Strong Competitive Advantage |
Supply Chain Network Flexibility of Edison International | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Edison International organizational structure and capabilities | Keeps the business running |
Edison International SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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