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PNC Financial Services Group VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as PNC Financial Services Group to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for PNC Financial Services Group? Defining Valuable in VRIO
A resource or capability is considered valuable for PNC Financial Services Group , if it allows the
PNC Financial Services Group to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow PNC Financial Services Group to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for PNC Financial Services Group.
What are Rare Resources for PNC Financial Services Group? Defining Rare in VRIO
In an industry that PNC Financial Services Group operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. PNC Financial Services Group require rare resources to compete in the industry. If PNC Financial Services Group don’t have rare resources that are required to succeed in the industry then PNC Financial Services Group won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide PNC Financial Services Group competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for PNC Financial Services Group? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to PNC Financial Services Group for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. PNC Financial Services Group can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of PNC Financial Services Group
What is a Organization for PNC Financial Services Group? Defining Organization in VRIO
Even if the PNC Financial Services Group has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If PNC Financial Services Group is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Distribution and Logistics Costs Competitiveness | Yes, as it helps PNC Financial Services Group in delivering lower costs | No | Can be imitated by competitors of PNC Financial Services Group but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Financial Resources of PNC Financial Services Group | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | PNC Financial Services Group has reasonably sound financial position | PNC Financial Services Group has relatively sustainable Competitive Advantage |
Track Record of Leadership Team at PNC Financial Services Group | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Position among Retailers and Wholesalers – PNC Financial Services Group retail strategy | Yes, PNC Financial Services Group has strong relationship with retailers and wholesalers | Yes, PNC Financial Services Group has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Opportunities in the Adjacent Industries that PNC Financial Services Group can exploit & New Resources Required to Enter those Industries | Can be valuable as they will create new revenue streams | No | Can be imitated by competitors | All the capabilities of the organization are not fully utilized yet | Has potential |
Product Portfolio and Synergy among Various Product Lines of PNC Financial Services Group | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Global and Local Presence of PNC Financial Services Group | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of PNC Financial Services Group but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
PNC Financial Services Group Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as PNC Financial Services Group | PNC Financial Services Group is leveraging the customer loyalty to good effect | Provide PNC Financial Services Group medium term competitive advantage |
Access to Cheap Capital for PNC Financial Services Group | Yes, as a leading player in the industry and current macro economic conditions, PNC Financial Services Group has access to cheap capital | No | Can be imitated by the competitors of PNC Financial Services Group | Not been totally exploited | Not significant in creating competitive advantage |
Sales Force and Channel Management of PNC Financial Services Group | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide PNC Financial Services Group sustainable competitive advantage. Potential is certainly there. |
Marketing Expertise within PNC Financial Services Group | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of PNC Financial Services Group are often matched by competitors | Yes, PNC Financial Services Group is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Customer Community of PNC Financial Services Group | Yes, as customers are co-creating products | Yes, the PNC Financial Services Group has able to build a special relationship with its customers | It is very difficult for PNC Financial Services Group competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on PNC Financial Services Group customers community ecosystem | Providing Strong Competitive Advantage |
Alignment of Activities with PNC Financial Services Group Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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