ManpowerGroup VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as ManpowerGroup to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for ManpowerGroup? Defining Valuable in VRIO


A resource or capability is considered valuable for ManpowerGroup , if it allows the ManpowerGroup to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow ManpowerGroup to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for ManpowerGroup.

What are Rare Resources for ManpowerGroup? Defining Rare in VRIO


In an industry that ManpowerGroup operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. ManpowerGroup require rare resources to compete in the industry. If ManpowerGroup don’t have rare resources that are required to succeed in the industry then ManpowerGroup won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide ManpowerGroup competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for ManpowerGroup? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to ManpowerGroup for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. ManpowerGroup can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of ManpowerGroup

What is a Organization for ManpowerGroup? Defining Organization in VRIO


Even if the ManpowerGroup has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If ManpowerGroup is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Vision of the Leadership for Next Set of Challenges Yes No Can't be imitated by competitors of ManpowerGroup Not based on information provided in the case Can Lead to Strong Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets Yes, ManpowerGroup strategy is built on successful innovation and localization of products Yes, as talent is critical to firm's growth Difficult to imitate for the current competitors of ManpowerGroup To a large extent yes Providing Strong Competitive Advantage
Intellectual Property Rights, Copyrights, and Trademarks Yes, they are extremely valuable for ManpowerGroup to thwart competition Yes, IPR and other rights are rare and competition of ManpowerGroup will find it extremely difficult to copy Risk of imitation is low but given the margins in the industry disruption chances are high So far the firm has not utilized the full extent of its IPR & other properties Providing Strong Competitive Advantage
Access to Cheap Capital for ManpowerGroup Yes, as a leading player in the industry and current macro economic conditions, ManpowerGroup has access to cheap capital No Can be imitated by the competitors of ManpowerGroup Not been totally exploited Not significant in creating competitive advantage
Pricing Strategies of ManpowerGroup Yes, ManpowerGroup has sound pricing strategies No Pricing strategies are regularly imitated in the industry Yes, firm has a pricing analytics engine It can only provide ManpowerGroup with a Temporary Competitive Advantage
Talent to Manage Regulatory and Legal Obligations Yes No Can be imitated by competitors Yes Not critical factor
Track Record of Leadership Team at ManpowerGroup Yes Yes Can't be imitated by competitors Yes Providing Strong Competitive Advantage
Brand awareness of ManpowerGroup products and services Yes, the brand awareness of ManpowerGroup products are high Yes, ManpowerGroup has one of the leading brand in the industry No ManpowerGroup has utilized its leading brand position in various segments Sustainable Competitive Advantage
Position among Retailers and Wholesalers – ManpowerGroup retail strategy Yes, ManpowerGroup has strong relationship with retailers and wholesalers Yes, ManpowerGroup has dedicated channel partners Difficult to imitate though not impossible Yes, over the years company has used it successfully Sustainable Competitive Advantage
Distribution and Logistics Costs Competitiveness Yes, as it helps ManpowerGroup in delivering lower costs No Can be imitated by competitors of ManpowerGroup but it is difficult Yes Medium to Long Term Competitive Advantage
Alignment of Activities with ManpowerGroup Corporate Strategy Yes No Each of the firm has its own strategy Yes, company has organizational skills to extract the maximum out of it. Still lots of potential to build on it
Successful Implementation of Digital Strategy at ManpowerGroup Yes, without a comprehensive digital strategy it is extremely difficult to compete No, as most of the firms are investing into digitalizing operations Can be imitated by competitors One of the leading player in the industry Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to
ManpowerGroup Customer Network and Loyalty Yes, 23% of the customers contribute to more than 84% of the sales revenue Yes, firm has invested to build a strong customer loyalty Has been tried by competitors but none of them are as successful as ManpowerGroup ManpowerGroup is leveraging the customer loyalty to good effect Provide ManpowerGroup medium term competitive advantage
Opportunities for Brand Extensions for ManpowerGroup products Yes, new niches are emerging in the market No, as most of the competitors are also targeting those niches Yes can be imitated by the competitors Brand extensions will require higher marketing budget Temporary Competitive Advantage


ManpowerGroup SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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