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Capgemini VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Capgemini to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Capgemini? Defining Valuable in VRIO
A resource or capability is considered valuable for Capgemini , if it allows the
Capgemini to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Capgemini to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Capgemini.
What are Rare Resources for Capgemini? Defining Rare in VRIO
In an industry that Capgemini operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Capgemini require rare resources to compete in the industry. If Capgemini don’t have rare resources that are required to succeed in the industry then Capgemini won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Capgemini competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Capgemini? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Capgemini for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Capgemini can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Capgemini
What is a Organization for Capgemini? Defining Organization in VRIO
Even if the Capgemini has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Capgemini is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Capgemini | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Capgemini Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as Capgemini | Capgemini is leveraging the customer loyalty to good effect | Provide Capgemini medium term competitive advantage |
Opportunities in the E-Commerce Space for Capgemini - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Capgemini can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Capgemini dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Track Record of Project Execution | Yes, especially in an industry where there are frequent cost overun | Yes, especially in the segment that Capgemini operates in | No, none of the competitors so far has able to imitate this expertise | Yes, Capgemini is successful at it | Providing Strong Competitive Advantage |
Access to Cheap Capital for Capgemini | Yes, as a leading player in the industry and current macro economic conditions, Capgemini has access to cheap capital | No | Can be imitated by the competitors of Capgemini | Not been totally exploited | Not significant in creating competitive advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Capgemini strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Capgemini | To a large extent yes | Providing Strong Competitive Advantage |
Global and Local Presence of Capgemini | Yes, as it diversify the revenue streams and isolate company's balance sheet from economic cycles | Yes | Can be imitated by competitors of Capgemini but at a relatively high cost | Yes, it is one of the most diversified companies in its industry | Providing Strong Competitive Advantage |
Customer Community of Capgemini | Yes, as customers are co-creating products | Yes, the Capgemini has able to build a special relationship with its customers | It is very difficult for Capgemini competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Capgemini customers community ecosystem | Providing Strong Competitive Advantage |
Position among Retailers and Wholesalers – Capgemini retail strategy | Yes, Capgemini has strong relationship with retailers and wholesalers | Yes, Capgemini has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Product Portfolio and Synergy among Various Product Lines of Capgemini | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Brand awareness of Capgemini products and services | Yes, the brand awareness of Capgemini products are high | Yes, Capgemini has one of the leading brand in the industry | No | Capgemini has utilized its leading brand position in various segments | Sustainable Competitive Advantage |
Financial Resources of Capgemini | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Capgemini has reasonably sound financial position | Capgemini has relatively sustainable Competitive Advantage |
Capgemini SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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