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Schneider Electric VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Schneider Electric to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Schneider Electric? Defining Valuable in VRIO
A resource or capability is considered valuable for Schneider Electric , if it allows the
Schneider Electric to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Schneider Electric to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Schneider Electric.
What are Rare Resources for Schneider Electric? Defining Rare in VRIO
In an industry that Schneider Electric operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Schneider Electric require rare resources to compete in the industry. If Schneider Electric don’t have rare resources that are required to succeed in the industry then Schneider Electric won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Schneider Electric competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Schneider Electric? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Schneider Electric for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Schneider Electric can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Schneider Electric
What is a Organization for Schneider Electric? Defining Organization in VRIO
Even if the Schneider Electric has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Schneider Electric is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Sales Force and Channel Management of Schneider Electric | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide Schneider Electric sustainable competitive advantage. Potential is certainly there. |
Marketing Expertise within Schneider Electric | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Schneider Electric are often matched by competitors | Yes, Schneider Electric is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Schneider Electric Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as Schneider Electric | Schneider Electric is leveraging the customer loyalty to good effect | Provide Schneider Electric medium term competitive advantage |
Opportunities for Brand Extensions for Schneider Electric products | Yes, new niches are emerging in the market | No, as most of the competitors are also targeting those niches | Yes can be imitated by the competitors | Brand extensions will require higher marketing budget | Temporary Competitive Advantage |
Product Portfolio and Synergy among Various Product Lines of Schneider Electric | Yes, it is valuable in the industry given the various segmentations & consumer preferences. | Most of the competitors are trying to enter the lucrative segments | Can be imitated by the competitors | The firm has used it to good effect, details can be found in case exhibit | Provide short term competitive advantage but requires constant innovation to sustain |
Customer Community of Schneider Electric | Yes, as customers are co-creating products | Yes, the Schneider Electric has able to build a special relationship with its customers | It is very difficult for Schneider Electric competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Schneider Electric customers community ecosystem | Providing Strong Competitive Advantage |
Financial Resources of Schneider Electric | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Schneider Electric has reasonably sound financial position | Schneider Electric has relatively sustainable Competitive Advantage |
Distribution and Logistics Costs Competitiveness | Yes, as it helps Schneider Electric in delivering lower costs | No | Can be imitated by competitors of Schneider Electric but it is difficult | Yes | Medium to Long Term Competitive Advantage |
Vision of the Leadership for Next Set of Challenges | Yes | No | Can't be imitated by competitors of Schneider Electric | Not based on information provided in the case | Can Lead to Strong Competitive Advantage |
Ability to Attract Talent in Various Local & Global Markets | Yes, Schneider Electric strategy is built on successful innovation and localization of products | Yes, as talent is critical to firm's growth | Difficult to imitate for the current competitors of Schneider Electric | To a large extent yes | Providing Strong Competitive Advantage |
Track Record of Leadership Team at Schneider Electric | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Access to Cheap Capital for Schneider Electric | Yes, as a leading player in the industry and current macro economic conditions, Schneider Electric has access to cheap capital | No | Can be imitated by the competitors of Schneider Electric | Not been totally exploited | Not significant in creating competitive advantage |
Opportunities in the E-Commerce Space for Schneider Electric - using Present IT Capabilities | Yes, the e-commerce space is rapidly growing and Schneider Electric can exploit the emerging opportunities | No, most of the competitors are investing in IT to enter the space | The AI and inhouse analytics can be difficult to imitate | It is just the start for the organization | In the long run it can provide sustainable competitive advantage |
Schneider Electric SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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