Swiss Re VRIO / VRIN Analysis | Assignment Help

What is VRIO / VRIN Analysis ?

VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.

VRIO is a resource focused strategic analysis tool. To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Swiss Re to do better resource allocation and build a defensible value and supply chain.

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VRIO / VRIN Analysis

What is a Valuable Resource for Swiss Re? Defining Valuable in VRIO


A resource or capability is considered valuable for Swiss Re , if it allows the Swiss Re to exploit opportunities or negate threats emerging out of both the micro business environment and the macro environment. If a resource does not allow Swiss Re to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Swiss Re.

What are Rare Resources for Swiss Re? Defining Rare in VRIO


In an industry that Swiss Re operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Swiss Re require rare resources to compete in the industry. If Swiss Re don’t have rare resources that are required to succeed in the industry then Swiss Re won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Swiss Re competitive advantage against players that don’t have those rare resources. HBR Case Study Solution

What is a Inimitable (Difficult to Immitate) Resource for Swiss Re? Defining Inimitable in VRIO


A valuable and rare resource can provide a competitive advantage to Swiss Re for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Swiss Re can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy. Check out the SWOT analysis of Swiss Re

What is a Organization for Swiss Re? Defining Organization in VRIO


Even if the Swiss Re has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Swiss Re is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.

Resources Value Rare Imitation Organization Competitive Advantage
Marketing Expertise within Swiss Re Yes, firms are competing based on differentiation in the industry No, as most of the competitors also have good marketing departments and expertise Pricing strategies of Swiss Re are often matched by competitors Yes, Swiss Re is leveraging both its inhouse marketing department and external expertise Temporary Competitive Advantage
Position among Retailers and Wholesalers – Swiss Re retail strategy Yes, Swiss Re has strong relationship with retailers and wholesalers Yes, Swiss Re has dedicated channel partners Difficult to imitate though not impossible Yes, over the years company has used it successfully Sustainable Competitive Advantage
Opportunities in the Adjacent Industries that Swiss Re can exploit & New Resources Required to Enter those Industries Can be valuable as they will create new revenue streams No Can be imitated by competitors All the capabilities of the organization are not fully utilized yet Has potential
Product Portfolio and Synergy among Various Product Lines of Swiss Re Yes, it is valuable in the industry given the various segmentations & consumer preferences. Most of the competitors are trying to enter the lucrative segments Can be imitated by the competitors The firm has used it to good effect, details can be found in case exhibit Provide short term competitive advantage but requires constant innovation to sustain
Access to Cheap Capital for Swiss Re Yes, as a leading player in the industry and current macro economic conditions, Swiss Re has access to cheap capital No Can be imitated by the competitors of Swiss Re Not been totally exploited Not significant in creating competitive advantage
Track Record of Project Execution Yes, especially in an industry where there are frequent cost overun Yes, especially in the segment that Swiss Re operates in No, none of the competitors so far has able to imitate this expertise Yes, Swiss Re is successful at it Providing Strong Competitive Advantage
Ability to Attract Talent in Various Local & Global Markets Yes, Swiss Re strategy is built on successful innovation and localization of products Yes, as talent is critical to firm's growth Difficult to imitate for the current competitors of Swiss Re To a large extent yes Providing Strong Competitive Advantage
Swiss Re Customer Network and Loyalty Yes, 23% of the customers contribute to more than 84% of the sales revenue Yes, firm has invested to build a strong customer loyalty Has been tried by competitors but none of them are as successful as Swiss Re Swiss Re is leveraging the customer loyalty to good effect Provide Swiss Re medium term competitive advantage
Alignment of Activities with Swiss Re Corporate Strategy Yes No Each of the firm has its own strategy Yes, company has organizational skills to extract the maximum out of it. Still lots of potential to build on it
Vision of the Leadership for Next Set of Challenges Yes No Can't be imitated by competitors of Swiss Re Not based on information provided in the case Can Lead to Strong Competitive Advantage
Intellectual Property Rights, Copyrights, and Trademarks Yes, they are extremely valuable for Swiss Re to thwart competition Yes, IPR and other rights are rare and competition of Swiss Re will find it extremely difficult to copy Risk of imitation is low but given the margins in the industry disruption chances are high So far the firm has not utilized the full extent of its IPR & other properties Providing Strong Competitive Advantage
Opportunities for Brand Extensions for Swiss Re products Yes, new niches are emerging in the market No, as most of the competitors are also targeting those niches Yes can be imitated by the competitors Brand extensions will require higher marketing budget Temporary Competitive Advantage
Talent to Manage Regulatory and Legal Obligations Yes No Can be imitated by competitors Yes Not critical factor
Financial Resources of Swiss Re Yes No Financial instruments and market liquidity are available to all the nearest competitors Swiss Re has reasonably sound financial position Swiss Re has relatively sustainable Competitive Advantage


Swiss Re SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis





Books and References


Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys", Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115

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