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Danone VRIO / VRIN Analysis | Assignment Help
What is VRIO / VRIN Analysis ?
VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence.
VRIO is a resource focused strategic analysis tool.
To build a sustainable competitive advantage the resources that –casename— needs to be valuable, rare, and difficult to imitate. Secondly the –casename— needs to possess capabilities, organizational structure, and culture to optimize the available resources usage. VRIO analysis can help organizations such as Danone to do better resource allocation and build a defensible value and supply chain.
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What is a Valuable Resource for Danone? Defining Valuable in VRIO
A resource or capability is considered valuable for Danone , if it allows the
Danone to exploit opportunities or negate threats
emerging out of both the micro business environment and the macro environment. If a resource does not allow Danone to minimize threats or exploit opportunities, than it doesn't contribute signficantly to building a sustainable competitive advantage for Danone.
What are Rare Resources for Danone? Defining Rare in VRIO
In an industry that Danone operates in, valuable resources are held by number of competitors. So valuable resources themselves don’t provide a sustainable competitive advantage. Danone require rare resources to compete in the industry. If Danone don’t have rare resources that are required to succeed in the industry then Danone won’t be able to compete successfully in the marketplace. Secondly holding rare resources can provide Danone competitive advantage against players that don’t have those rare resources. HBR Case Study Solution
What is a Inimitable (Difficult to Immitate) Resource for Danone? Defining Inimitable in VRIO
A valuable and rare resource can provide a competitive advantage to Danone for certain period of time as all the competitors are going to try to imitate or replicate that resource. A sustained competitive advantage emerges, if the resource is difficult to imitate by the competitors. Danone can create inmitability by innovating on the product side, reducing pain points on service delivery, and having an effective post sales servicing strategy.
Check out the SWOT analysis of Danone
What is a Organization for Danone? Defining Organization in VRIO
Even if the Danone has all the valuable resources that are both rare and difficult to imitate, it won’t automatically result into a sustainable competitive advantage. The key to build the sustainable competitive advantage is to have organizational capabilities, expertise, and structure to exploit the resources. If Danone is not organized based on its strengths then it won’t able to exploit all the resources that it possesses.
Resources | Value | Rare | Imitation | Organization | Competitive Advantage |
---|---|---|---|---|---|
Supply Chain Network Flexibility of Danone | Yes | Yes | Near competitors also have flexible supply chain and share some of the suppliers | Fully utilized by Danone organizational structure and capabilities | Keeps the business running |
Danone Customer Network and Loyalty | Yes, 23% of the customers contribute to more than 84% of the sales revenue | Yes, firm has invested to build a strong customer loyalty | Has been tried by competitors but none of them are as successful as Danone | Danone is leveraging the customer loyalty to good effect | Provide Danone medium term competitive advantage |
Financial Resources of Danone | Yes | No | Financial instruments and market liquidity are available to all the nearest competitors | Danone has reasonably sound financial position | Danone has relatively sustainable Competitive Advantage |
Customer Community of Danone | Yes, as customers are co-creating products | Yes, the Danone has able to build a special relationship with its customers | It is very difficult for Danone competitors to imitate the culture and community dedication | Going by the data, there is still a lot of upside in building on Danone customers community ecosystem | Providing Strong Competitive Advantage |
Successful Implementation of Digital Strategy at Danone | Yes, without a comprehensive digital strategy it is extremely difficult to compete | No, as most of the firms are investing into digitalizing operations | Can be imitated by competitors | One of the leading player in the industry | Digital strategy has become critical in the industry but it can't provide sustainable competitive advantage to |
Sales Force and Channel Management of Danone | Yes | No | Can be imitated by competitors | Still there is lot of potential to utilize the excellent sales force | Can provide Danone sustainable competitive advantage. Potential is certainly there. |
Talent to Manage Regulatory and Legal Obligations | Yes | No | Can be imitated by competitors | Yes | Not critical factor |
Intellectual Property Rights, Copyrights, and Trademarks | Yes, they are extremely valuable for Danone to thwart competition | Yes, IPR and other rights are rare and competition of Danone will find it extremely difficult to copy | Risk of imitation is low but given the margins in the industry disruption chances are high | So far the firm has not utilized the full extent of its IPR & other properties | Providing Strong Competitive Advantage |
Position among Retailers and Wholesalers – Danone retail strategy | Yes, Danone has strong relationship with retailers and wholesalers | Yes, Danone has dedicated channel partners | Difficult to imitate though not impossible | Yes, over the years company has used it successfully | Sustainable Competitive Advantage |
Marketing Expertise within Danone | Yes, firms are competing based on differentiation in the industry | No, as most of the competitors also have good marketing departments and expertise | Pricing strategies of Danone are often matched by competitors | Yes, Danone is leveraging both its inhouse marketing department and external expertise | Temporary Competitive Advantage |
Alignment of Activities with Danone Corporate Strategy | Yes | No | Each of the firm has its own strategy | Yes, company has organizational skills to extract the maximum out of it. | Still lots of potential to build on it |
Access to Cheap Capital for Danone | Yes, as a leading player in the industry and current macro economic conditions, Danone has access to cheap capital | No | Can be imitated by the competitors of Danone | Not been totally exploited | Not significant in creating competitive advantage |
Access to Critical Raw Material for Successful Execution | Yes | Yes, as other competitors have to come to terms with Danone dominant market position | Can be imitated by competitors | Yes | Providing Sustainable Competitive Advantage |
Track Record of Leadership Team at Danone | Yes | Yes | Can't be imitated by competitors | Yes | Providing Strong Competitive Advantage |
Danone SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis
Books and References
Ahir Gopaldas and Anton Siebert (2022 July August) "What You’re Getting Wrong About Customer Journeys",
Harvard Business Review , 92
Linda A. Hill, Emily Tedards, and Taran Swan (2021) "Drive Innovation with Better Decision-Making", Harvard Business Review 86
Dyer, J. H., & Hatch, N. (2004). Using Supplier Networks to Learn Faster. Sloan Management Review, 45(3), 57–63
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120
Dyer, J. H., Kale, P., & Singh, H. (2004, July–August). When to ally and when to acquire. Harvard Business Review, 109–115
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