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Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Under Armour, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Under Armour, Inc. competitive advantage and long term profitability in Textile - Apparel Clothing industry.
Under Armour, Inc. is one of the leading firms in the Textile - Apparel Clothing. Over the years Under Armour, Inc. has redefined the ways of doing business in Consumer Goods. Under Armour, Inc. is listed at New York Stock Exchange (NYSE) and have a market cap 9.23B USD.
In his revolutionary article - "Five Forces that Shape Strategy", Michael Porter observed five forces that have significant impact on a firm's profitability in its industry. These five forces analysis today in business world is also known as -Porter Five Forces Analysis. The Porter Five (5) Forces are -
Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. Porter Five Forces focuses on - how Under Armour, Inc. can build a sustainable competitive advantage in Textile - Apparel Clothing industry. Managers at Under Armour, Inc. can not only use Porter Five Forces to develop a strategic position with in Textile - Apparel Clothing industry but also can explore profitable opportunities in whole Consumer Goods sector.
New entrants in Textile - Apparel Clothing brings innovation, new ways of doing things and put pressure on Under Armour, Inc. through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Under Armour, Inc. has to manage all these challenges and build effective barriers to safeguard its competitive edge.
All most all the companies in the Textile - Apparel Clothing industry buy their raw material from numerous suppliers. Suppliers in dominant position can decrease the margins Under Armour, Inc. can earn in the market. Powerful suppliers in Consumer Goods sector use their negotiating power to extract higher prices from the firms in Textile - Apparel Clothing field. The overall impact of higher supplier bargaining power is that it lowers the overall profitability of Textile - Apparel Clothing.
Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. This put pressure on Under Armour, Inc. profitability in the long run. The smaller and more powerful the customer base is of Under Armour, Inc. the higher the bargaining power of the customers and higher their ability to seek increasing discounts and offers.
When a new product or service meets a similar customer needs in different ways, industry profitability suffers. For example services like Dropbox and Google Drive are substitute to storage hardware drives. The threat of a substitute product or service is high if it offers a value proposition that is uniquely different from present offerings of the industry.
If the rivalry among the existing players in an industry is intense then it will drive down prices and decrease the overall profitability of the industry. Under Armour, Inc. operates in a very competitive Textile - Apparel Clothing industry. This competition does take toll on the overall long term profitability of the organization.
By analyzing all the five competitive forces Under Armour, Inc. strategists can gain a complete picture of what impacts the profitability of the organization in Textile - Apparel Clothing industry. They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. By understanding the Porter Five Forces in great detail Under Armour, Inc. 's managers can shape those forces in their favor.