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Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Orexigen Therapeutics, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Orexigen Therapeutics, Inc. competitive advantage and long term profitability in Drug Manufacturers - Other industry.
Orexigen Therapeutics, Inc. is one of the leading firms in the Drug Manufacturers - Other. Over the years Orexigen Therapeutics, Inc. has redefined the ways of doing business in Healthcare. Orexigen Therapeutics, Inc. is listed at New York Stock Exchange (NYSE) and have a market cap 43.19M USD.
In his revolutionary article - "Five Forces that Shape Strategy", Michael Porter observed five forces that have significant impact on a firm's profitability in its industry. These five forces analysis today in business world is also known as -Porter Five Forces Analysis. The Porter Five (5) Forces are -
Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. Porter Five Forces focuses on - how Orexigen Therapeutics, Inc. can build a sustainable competitive advantage in Drug Manufacturers - Other industry. Managers at Orexigen Therapeutics, Inc. can not only use Porter Five Forces to develop a strategic position with in Drug Manufacturers - Other industry but also can explore profitable opportunities in whole Healthcare sector.
New entrants in Drug Manufacturers - Other brings innovation, new ways of doing things and put pressure on Orexigen Therapeutics, Inc. through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Orexigen Therapeutics, Inc. has to manage all these challenges and build effective barriers to safeguard its competitive edge.
All most all the companies in the Drug Manufacturers - Other industry buy their raw material from numerous suppliers. Suppliers in dominant position can decrease the margins Orexigen Therapeutics, Inc. can earn in the market. Powerful suppliers in Healthcare sector use their negotiating power to extract higher prices from the firms in Drug Manufacturers - Other field. The overall impact of higher supplier bargaining power is that it lowers the overall profitability of Drug Manufacturers - Other.
Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. This put pressure on Orexigen Therapeutics, Inc. profitability in the long run. The smaller and more powerful the customer base is of Orexigen Therapeutics, Inc. the higher the bargaining power of the customers and higher their ability to seek increasing discounts and offers.
When a new product or service meets a similar customer needs in different ways, industry profitability suffers. For example services like Dropbox and Google Drive are substitute to storage hardware drives. The threat of a substitute product or service is high if it offers a value proposition that is uniquely different from present offerings of the industry.
If the rivalry among the existing players in an industry is intense then it will drive down prices and decrease the overall profitability of the industry. Orexigen Therapeutics, Inc. operates in a very competitive Drug Manufacturers - Other industry. This competition does take toll on the overall long term profitability of the organization.
By analyzing all the five competitive forces Orexigen Therapeutics, Inc. strategists can gain a complete picture of what impacts the profitability of the organization in Drug Manufacturers - Other industry. They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. By understanding the Porter Five Forces in great detail Orexigen Therapeutics, Inc. 's managers can shape those forces in their favor.