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Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Canadian Natural Resources Limited managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Canadian Natural Resources Limited competitive advantage and long term profitability in Independent Oil & Gas industry.
Canadian Natural Resources Limited is one of the leading firms in the Independent Oil & Gas. Over the years Canadian Natural Resources Limited has redefined the ways of doing business in Basic Materials. Canadian Natural Resources Limited is listed at New York Stock Exchange (NYSE) and have a market cap 33.73B USD.
In his revolutionary article - "Five Forces that Shape Strategy", Michael Porter observed five forces that have significant impact on a firm's profitability in its industry. These five forces analysis today in business world is also known as -Porter Five Forces Analysis. The Porter Five (5) Forces are -
Porter Five Forces is a holistic strategy framework that took strategic decision away from just analyzing the present competition. Porter Five Forces focuses on - how Canadian Natural Resources Limited can build a sustainable competitive advantage in Independent Oil & Gas industry. Managers at Canadian Natural Resources Limited can not only use Porter Five Forces to develop a strategic position with in Independent Oil & Gas industry but also can explore profitable opportunities in whole Basic Materials sector.
New entrants in Independent Oil & Gas brings innovation, new ways of doing things and put pressure on Canadian Natural Resources Limited through lower pricing strategy, reducing costs, and providing new value propositions to the customers. Canadian Natural Resources Limited has to manage all these challenges and build effective barriers to safeguard its competitive edge.
All most all the companies in the Independent Oil & Gas industry buy their raw material from numerous suppliers. Suppliers in dominant position can decrease the margins Canadian Natural Resources Limited can earn in the market. Powerful suppliers in Basic Materials sector use their negotiating power to extract higher prices from the firms in Independent Oil & Gas field. The overall impact of higher supplier bargaining power is that it lowers the overall profitability of Independent Oil & Gas.
Buyers are often a demanding lot. They want to buy the best offerings available by paying the minimum price as possible. This put pressure on Canadian Natural Resources Limited profitability in the long run. The smaller and more powerful the customer base is of Canadian Natural Resources Limited the higher the bargaining power of the customers and higher their ability to seek increasing discounts and offers.
When a new product or service meets a similar customer needs in different ways, industry profitability suffers. For example services like Dropbox and Google Drive are substitute to storage hardware drives. The threat of a substitute product or service is high if it offers a value proposition that is uniquely different from present offerings of the industry.
If the rivalry among the existing players in an industry is intense then it will drive down prices and decrease the overall profitability of the industry. Canadian Natural Resources Limited operates in a very competitive Independent Oil & Gas industry. This competition does take toll on the overall long term profitability of the organization.
By analyzing all the five competitive forces Canadian Natural Resources Limited strategists can gain a complete picture of what impacts the profitability of the organization in Independent Oil & Gas industry. They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. By understanding the Porter Five Forces in great detail Canadian Natural Resources Limited 's managers can shape those forces in their favor.